BMW 2014 Annual Report Download - page 45

45 COMBINED MANAGEMENT REPORT
At the same time, the workforce in Germany is also
becoming more international. In Munich alone, em-
ployees from 98 different countries work together
successfully. We also attach importance to a
balanced
age structure in the workforce, with a view to promot-
ing exchanges between the generations and
mitigating
the loss of know-how when older employees
retire.
Sustainable management
Sustainability for the BMW Group means making a
lasting positive contribution to economic success, thus
creating added value for the business. Manufacturing
with efficient and resource-friendly production pro-
cesses and offering customers state-of-the-art solutions
for sustainable individual mobility gives the BMW
Group a competitive advantage. Our employees play a
vital role in this context with their personal
commit-
ment and ideas, a fact borne out, for example, by the
€ 31 million saved in 2014 alone in conjunction with
the ideas management system in place throughout the
BMW Group. Our commitment to sustainable manage-
ment and our aspiration for social responsibility along
the entire value chain are firmly embedded within the
BMW Group.
As well as requiring social and ecological aspects to be
taken into account in internal decision-making pro-
cesses, the BMW Group’s sustainability management
system involves the systematic analysis of external fac-
tors and a continual dialogue with our stakeholders.
Materiality process
Global megatrends such as urbanisation or climate
change have an impact on both regulatory conditions
and customer requirements, causing new fields of
business to arise. In order to recognise any such
changes in good time, we regularly perform a review
using our materiality process. In this context, we ana-
lyse the importance of challenges on society, both from
the point of view of different stakeholder groups and
from an internal BMW Group perspective. The results
of the materiality analysis – shown in the materiality
matrix – form the basis for our regular verification of
the direction our sustainability strategy is taking.
Sustainability ratings
In 2014 the BMW Group was able to maintain its posi-
tion as most sustainable premium manufacturer in the
automotive industry and again secured excellent plac-
ings in widely regarded ratings. In the Dow Jones Sus-
tainability Indices (DJSI), for instance, the BMW Group
took first place in the Automobiles sector. The BMW
Group is therefore the only enterprise in this sector to
have been listed in the index without interruption since
its inception. In the Global 500 rating of the Carbon
Disclosure Project (CDP), we again achieved 100 out of
a possible 100 points for transparent reporting and the
best mark for climate protection measures, thus retaining
our leading position again in 2014. Based on this result,
the BMW Group is listed with the highest performance
score “A” in the global Climate Performance Leadership
SUSTAINABILITY
Proportion of non-tariff female employees at
BMW AG / BMW Group
in %
14
13
12
11
10
9
10 11 12 13 14
BMW AG 8.8 9.1 10.0 10.9 11.4
BMW Group 11.1 11.8 12.7 *
13.8 14.2
* Figure adjusted.
Employee attrition rate at BMW AG*
as a percentage of workforce
7.0
6.0
5.0
4.0
3.0
2.0
1.0
10 11 12 13 14
2.74 2.16 3.87 3.47 1.41
* Number of employees on unlimited employment contracts leaving the Company.