BMW 2014 Annual Report Download - page 44

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18 COMBINED MANAGEMENT REPORT
18 General Information on the BMW Group
23 Report on Economic Position
23 General and Sector-specific
Environment
26 Overall Assessment by Management
26 Financial and Non-financial
Performance Indicators
29 Review of Operations
29 Automotive Segment
35 Motorcycles Segment
36 Financial Services Segment
38 Research and Development
40 Purchasing
41 Sales and Marketing
44 Workforce
45 Sustainability
49 Results of Operations, Financial
Position and Net Assets
61 Comments on Financial Statements
of BMW AG
64 Events after the End of the
Reporting Period
65 Report on Outlook, Risks and
Opportunities
82 Internal Control System and Risk
Management System Relevant for the
Consolidated Financial Reporting Process
83
Disclosures Relevant for Takeovers
and Explanatory Comments
87 BMW Stock and Capital Markets
Workforce further increased
The BMW Group’s worldwide workforce had grown to a
total of 116,324 employees at 31 December 2014 (2013:
110,351 employees; + 5.4 %). The increase was attribut-
able mainly to the expansion of our international produc-
tion network and the increased scale of development
activities to generate innovations and new technologies
for the future. Engineers and skilled staff were recruited
specifically for this purpose.
More apprentices worldwide
Some 1,500 young people, including 1,200 in Germany,
began their vocational training with the BMW Group in
2014, representing a significant expansion in worldwide
training activities (2013: 1,363 apprentices). At the end
of the reporting period, 4,595 young people worldwide
were in vocational training and training programmes for
young talent with the BMW Group.
Steep rise in investment in employee training
Expenditure on basic and further training rose signifi-
cantly during the period under review to €335 million
(2013: €288 million; + 16.3 %), with the main focus of
training on electromobility, modern production tech-
niques and healthcare programmes.
Further progress made as attractive employer
In 2014, the BMW Group further strengthened its posi-
tion as one of the most attractive employers in the world.
In “The World’s Most Attractive Employers”, published
by the agency “Universum”, the BMW Group was once
again ranked as the best German employer across all
sectors and the most attractive automotive company in
the world. It is now classified in the top 3 in the engineer-
ing category worldwide.
In Trendence’s “European Graduate Barometer”, too, the
BMW Group’s ranking improved. In Trendence’s “Young
Professional Barometer”, the BMW Group occupied first
place for the third year in a row and even managed to
increase the gap to its competitors. Furthermore, in the
WORKFORCE
Trendence “Graduate Barometer Germany”, with first
place in the Business category, second place in Engineer-
ing
and third place in IT students, the BMW Group
achieved its best results since 2007.
Diversity ensures competitiveness
Diversity in our workforce makes a major contribution
to improving our competitiveness, by equipping us to
respond even better to our customers’ specific needs
and
requirements worldwide. We focus on three criteria
in this respect: gender, cultural background and age /
experience.
A number of steps were taken to promote diversity in
the BMW Group during 2014. The proportion of women
in the workforce as a whole, in management positions
and in training programmes for young talent, again rose
during the year under report. The proportion of women
in the BMW Group’s workforce, which stood at 17.8 %
(BMW AG: 14.8 %) currently exceeds the target range of
15 to 17 %. The proportion of women in BMW Group
management positions rose to 14.2 % (BMW AG: 11.4 %).
In the young talent groups, too, the proportion of women
rose in 2014. Female representation in trainee pro-
grammes is already above 50 %, and over 27 % of partici-
pants in student training programmes are women.
BMW Group apprentices at 31 December
4,500
3,750
3,000
2,250
1,500
750
10 11 12 13 14
3,798 3,899 4,266 4,445 4,595
BMW Group employees
31.12. 2014 31.12. 2013 Change
in %
Automotive 106,064 100,682 5.3
Motorcycles 2,894 2,726 6.2
Financial Services 7,245 6,823 6.2
Other 121 120 0.8
BMW Group 116,324 110,351 5.4