BMW 2014 Annual Report Download - page 30

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18 COMBINED MANAGEMENT REPORT
18 General Information on the BMW Group
23 Report on Economic Position
23 General and Sector-specific
Environment
26 Overall Assessment by Management
26 Financial and Non-financial
Performance Indicators
29 Review of Operations
29 Automotive Segment
35 Motorcycles Segment
36 Financial Services Segment
38 Research and Development
40 Purchasing
41 Sales and Marketing
44 Workforce
45 Sustainability
49 Results of Operations, Financial
Position and Net Assets
61 Comments on Financial Statements
of BMW AG
64 Events after the End of the
Reporting Period
65 Report on Outlook, Risks and
Opportunities
82 Internal Control System and Risk
Management System Relevant for the
Consolidated Financial Reporting Process
83
Disclosures Relevant for Takeovers
and Explanatory Comments
87 BMW Stock and Capital Markets
rose by 5.1 % to 272,345 units (2013: 259,219 units). The
BMW Group also performed extremely well in Great
Britain, with sales rising to a total of 205,071 units (2013:
189,121 units; + 8.4 %).
BMW* retains pole position in the premium segment
The BMW brand maintained its pole position in the
premium segment during the year under report. Signifi-
cant contributions to this achievement were made by
the highly successful BMW X5 as well as the BMW 3, 4
and 5 Series, each of which was market leader in its
relevant segment.
At 190,033 units, sales of the BMW 1 Series were down
on the previous year’s level (2013: 213,611 units; – 11.0 %),
reflecting the fact that the Coupé and Convertible
body
variants are now reported as part of the 2 Series.
Similarly, the Convertible and Coupé models previously
included in the BMW 3 Series have been reported as
part
of the BMW 4 Series since the end of 2013. For this
reason,
reported sales of the 3 Series in 2014 went
down by 4.0 % to 480,214 units (2013: 500,332 units).
The BMW 4 Series has been highly successful since its
launch, with 119,580 units sold in the year under re-
port (2013: 14,763 units). A total of 373,053 customers
opted for the BMW 5 Series (2013: 366,992 units; + 1.7 %).
The BMW X family also continued to perform well in
2014. Following the launch of the third generation in
November 2013, sales of the BMW X5 rose by more than
a third to 147,381 units (2013: 107,231 units; + 37.4 %).
The BMW X3 recorded a sales volume of 150,915 units,
therefore not quite matching the previous year’s high
level (2013: 157,303 units; – 4.1 %). Similarly, the BMW X1
sales volume figure of 156,471 units was slightly lower
than one year earlier (2013: 161,353 units; – 3.0 %). The
new X4 became available in July 2014 and achieved a
sales volume of 21,688 units by the end of the year.
MINI at previous year’s level
The sales performance of the MINI brand in 2014 was
influenced by the market launch of the third-genera-
tion Hatch. The BMW Group delivered 302,183 MINI
brand cars to customers worldwide in the period under
report (2013: 305,030 units; – 0.9 %), with sales of the
new MINI Hatch up by 9.0 % at 140,051 units (2013:
128,498 units) and sales of the MINI Countryman up by
5.0 % at 106,995 units (2013: 101,897 units).
Sales volume of BMW vehicles by model variant*
in units
2014 2013 Change Proportion of
in % BMW sales volume
2014 in %
BMW 1 Series 190,033 213,611 – 11.0 10.5
BMW 2 Series 41,038 – – 2.3
BMW 3 Series 480,214 500,332 – 4.0 26.5
BMW 4 Series 119,580 14,763 – 6.6
BMW 5 Series 373,053 366,992 1.7 20.6
BMW 6 Series 23,988 27,687 – 13.4 1.3
BMW 7 Series 48,519 56,001 – 13.4 2.7
BMW X1 156,471 161,353 – 3.0 8.6
BMW X3 150,915 157,303 – 4.1 8.3
BMW X4 21,688 – – 1.2
BMW X5 147,381 107,231 37.4 8.1
BMW X6 30,244 36,688 – 17.6 1.7
BMW Z4 10,802 12,866 – 16.0 0.6
BMW i 17,793 311 – 1.0
BMW total 1,811,719 1,655,138 9.5 100.0
* Including the joint venture BMW Brilliance Automotive Ltd., Shenyang (2013: 198,542 units, 2014:
275,891 units).