BMW 2014 Annual Report Download - page 28

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28
18 COMBINED MANAGEMENT REPORT
18
General Information on the
BMW
Group
23 Report on Economic Position
23 General and Sector-specific
Environment
26 Overall Assessment by Management
26 Financial and Non-financial
Performance Indicators
29 Review of Operations
29 Automotive Segment
35 Motorcycles Segment
36 Financial Services Segment
38 Research and Development
40 Purchasing
41 Sales and Marketing
44 Workforce
45 Sustainability
49 Results of Operations, Financial
Position and Net Assets
61 Comments on Financial Statements
of BMW AG
64 Events after the End of the
Reporting Period
65 Report on Outlook, Risks and
Opportunities
82 Internal Control System and Risk
Management System Relevant for
the
Consolidated Financial Reporting Process
83
Disclosures Relevant for Takeovers
and Explanatory Comments
87
BMW Stock and Capital Markets
the better-than-expected RoE performance was the
stable risk situation, particularly in the area of residual
values.
The following overall picture arises for the principal
performance indicators utilised by the BMW Group and
its segments:
Comparison of 2014 forecasts with actual outcomes 2014
Forecast for 2014 Forecast revision Actual outcome
in 2013 Annual Report during the year in 2014
BMW Group
Profit before tax significant increase € million 8,707 (+ 10.3 %)
Workforce at year end solid increase 116,324 (+ 5.4 %)
Automotive segment
Sales volume1 significant increase Q3: solid increase units 2,117,965 (+ 7.9 %)
Fleet emissions2
moderate decrease
Q3: slight
decrease
g CO2 / km 130 (– 2.3%)
Revenues significant increase Q2: solid increase € million 75,173 (+ 6.4 %)
EBIT margin target range between 8 and 10 %
% 9.6 (+ 0.2 %pts)
Return on capital employed significant
decrease
% 61.7 (– 1.3 %pts)
Motorcycles segment
Sales volume slight increase Q3: solid increase units 123,495 (+ 7.2 %)
Return on capital employed
in line with last year’s level
% 21.8 (+ 5.4 %pts)
Financial Services segment
Return on equity
slight
decrease
% 19.4 (– 0.6 %pts)
1 Including the joint venture BMW Brilliance Automotive Ltd., Shenyang (2014: 275,891 units).
2 EU-28.