Asus 2009 Annual Report Download - page 73

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known in the industry and with many patents received and many products in
development constantly.
b. The department heads and the management of ASUS are mostly with technological
background; moreover, they understand industrial trend and product development
technology well; therefore, they are able to take advantage of the development, to
plan product lines in depth, to apply recourses effectively, and to generate added
value.
c. ASUS has contributed significant R&D and marketing resources to promote the
star product Eee PC and Eee series in order to develop products with the merits of
good price, cosmetic design, industrial design, light weight, and easy interface.
(2) Disadvantages
The sales channel of mobile device is different from the one for information products;
therefore, it is necessary to have the sales channel for mobile device developed.
Sales and marketability
(1) Advantages
a. Under a profound sales management plan, ASUS has products distributed to all
areas evenly; therefore, negative economic development in any area will not cause
critical loss to ASUS. The said balanced market development does provide ASUS
with the best risk management.
b. Chinese and Russian market are with significant growth in recent years; therefore,
ASUS has deployment arranged progressively and does expect to perform well
this year with the emerging business opportunities in the said areas.
c. French market, Italian market, German market, and Russian market are the
developed regions in Europe. ASUSTeK has deployed market for motherboard
for years and with a great success achieved in the year of 2008. In fact, ASUSTeK
has cornered the highest market share for motherboard in Europe. In terms of
notebook computer, ASUSTeK is ranked number one in Taiwan, number three in
Europe, number three in China, number one or two in Eastern Europe, and
number three or four in Western Europe; also, is ranked world number six
worldwide. In terms of global network service, forty-nine official websites are
constructed in twenty-six languages for substantiating localized operating strategy
and developing local market.
(2) Disadvantages
The availability of resources and the control of cost are crucial to the business
performance of the subsidiaries overseas; therefore, the head office must be able to
control the said key elements effectively.
(2) Application and production process of major products
1. Application of major products
a. MB, VGA, and CD-ROM are important elements to desktop computer and server.
ASUS is in a leading position with all the aforementioned products worldwide.
b. NB and PDA are with potential to grow in commercial market (governmental offices
and business) and home market (personal consumption and use). NB and PDA of
ASUS are with bright future along with the prevailing concept of mobile office.
c. For the development of information products, wireless broadband mobile device
should be linked to personal life; therefore, the most important communication