Asus 2009 Annual Report Download - page 71

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a. Intel’ s promoting the energy-saving platform of CULV and Microsoft introduces
the Windows 7 processing system has helped bring IT industry new business
opportunities. The business that controls the most advanced key technology, rapid
R&D, and flexibility will be the market leader. ASUS is confident in becoming
the leader in market.
b. The production value of hardware is expected to grow in 2010. NB and MB are
two indexes for the development of global information industry. The said two
products are expected with positive development; therefore, they are the focus of
ASUS in business. The combination of product and market is one of the
advantages of ASUS.
(2) Disadvantages and responsive strategies
Global warming is getting worse. The awareness of environmental protection is
awakening; therefore, power saving is the notion shared by the world. Governments
announce strict environmental protection provisions on electronic products for
power saving effort to the industry; therefore, enterprises must be able to respond to
global environmental protection polices for smooth business development.
ASUSTeK, a global citizen, has been researching and developing lead-free and
cadmium-free green motherboard since the year of 2002; moreover, the concept of
environmental protection has been introduced into other product lines and with the
first power-saving motherboard with “smart EPU” introduced in 2007 to save CO2
emission throughout the power-on process. ASUSTeK has become the benchmark
of green industry and has substantiated the responsibility of a business citizen.
While the surge of green production takes up the world, for solving the problem of
global warming and environmental issues, green technology is the driving force of
economy. Products in conformity with EuP directive are “green products with
environmental protection design” that can be circulated freely in European
Community and demonstrate ASUSTeK’ s green competition advantage.
ASUSTek was awarded with the “Enterprises Ongoing Business Development First
Prize” in Taiwan in 2007; also, the company was the first technology enterprise in
the world to receive the EuP directive certification. AUSUTeK notebook was the
first product to receive Environmental Product Declaration (EPD), BSI Carbon
Footprint, and EU Flower certification in 2009 evidencing ASUSTeK’ s endless
effort in power saving and environmental protection.
Moreover, ASUSTeK expects have a more flexible and efficient organizational
operation with three business groups formed including: System business group, open
platform business, and handheld business in order to collect recourses and respond
to market changes with responsive measures. Each business group will then be able
to focus on improving procedure, form optimal strategy, and execute strategy
completely.
ASUS will continue to have recourses used for the products with economic scale
and competition advantage; also, to support the three business groups with the most
competitive product lines and sales channels. ASUS is dedicating itself to provide
consumers with better products and services; also, to upgrade the brand value in the
mind of consumers, finally, to turn consumer’ s brand recognition into market share.
Operating environment