Asus 2009 Annual Report Download - page 65

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61
V. Overview of Business Operation
I. Principal activities
(I) Operating Scope
The company’ s 3C integrated products are awarded with many honors for the excellent
quality and advanced technology this year. ASUS received 3,268 awards worldwide from
media and professional rating institutes in 2009. ASUS has been selected by Business
Week as the Top-100 science and technology companies for eleven years straight from
1998.
ASUSTeK had generated sales revenue of NTD248.2 billion in 2009. In terms of sales
generated from branded products, 22 million pieces motherboards, 6.8 million notebooks,
and 5.4 million EeePC were sold. ASUSTeK sold the largest quantity of motherboard and
Video Graphics Array (VGA) in the world while the volume sale of notebook was ranked
in the 6th place worldwide. ASUSTeK is determined to make record sales in the coming
year to show our appreciation to the supportive and inspirational shareholders.
1. Product lines of the company
a. Desktop / server
b. 3D AutoCAD
c. Advanced sound blaster
d. NB
e. EeePC computer and Eee series Eee PC
f. Intelligent Navigation phone
g. LED display
h Broadband & communication products
i. Advanced server
2. Product development projects
a. Digital control wireless transmission technology dual core CPU MB
b. Advanced 3D image display and wireless TV transmission graphic card
c. Intelligent phone GPS
d. Ultra Mobile PC
e. High-speed router / exchanger / firewall / VPN
f. New-generation advanced server
g. Professional LED display
h. WiMAX broadband products
i. EeePC touch, long-lasting computer
j. Eee Top PC、Eee Box PC、Eee Keyboard PC
(II) Industry Overview
1. Progress and development of the industry
The market demand for light-weighted and thin notebook will continue to grow.
The surface of digital content industry and multimedia entertainment; also, the
increasing demands of game players, demand for 3D-multimedia and