Asus 2009 Annual Report Download - page 68

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setup in 2003 and with three R&D divisions setup including broadband wireless
communication, wireline / wireless exchanger, and VCD / DVD key technology. For
ASUS, R&D Division and R&D Center work together reciprocally. R&D Center focuses
on technology study and commercialization of creativity. R&D Center is entrusted with
the responsibility to conduct preliminary study and assessment on the software and
hardware key technology, module, and applied program development platform in depth
for the reference of R&D director in judging technology movement and selecting partners.
R&D Division focuses on system integration and product introduction and
commercialization. Technology is transformed into income eventually; also, part of the
income is contributed to the creativity or technology supplier reasonably. R&D Center
will be operated permanently under such a positive cycle. The attention of and incentives
provided by the company’ s management will allow ASUS to recruit R&D talents for
technology R&D continuously. In the constantly changing computer world, the company
has key technologies and leading products to compete in market and to create product
value. ASUS was with a R&D expense of $3,967,382 thousand booked in 2009.
ASUS is known for fast product R&D and Time to Volume. ASUS leads the industry to
develop advanced products successfully and with the following new products to show
for:
1. Product R&D in 2009:
a. Eee PC touch computer
b. Eee PC long-lasting computer
c. Eee PC - New Generation Simple Series for home use
d. Intelligent Navigation phone GPS
e. LED TV with built-in Set-up box
f. Advanced energy-saving MB
g. Ultra Mobile PC
2. R&D planned in 2010:
a. Super thin high-performance notebook
b. Multimedia video and audio entertainment notebook
c. Advanced 3D imagery display notebook
d. Advanced 3D imagery LCD screen
e. Hybrid phase design advanced energy-saving motherboard
f. GPS smart phone
g. EeeTop new generation All-in-one computer
h. EeePC touch panel and long-lasting simple computer
i. Eee Keyboard PC home computer
j. New Eee series playstation
(IV) Long-term and short-term development plan
1. Short-term development plan
ASUSTeK will continue to exercise the brand spirit of “fabulous innovation and
quality perfection” to develop products with the quality of green technology,
multimedia video and audio entertainment, and Cloud Computing. The product
development cover three platforms with advanced digital technology and user’ s