Asus 2009 Annual Report Download - page 67

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ASUS has demonstrated excellent R&D capability to launch the first notebook
compatible with USB3.0 in the world and the first motherboard with USB-IF
(USB Implementers Forum) official certificate received. ASUSTeK has done it
again pioneering market trends and technology.
(2) Cloud Computing
Cloud Computing is to provide data access and/or application service by
terminal installation and through Internet connection to remote server or device.
Cloud Computing is the next innovative technology for the world after Web
2.0/3.0.
On the arrival of Cloud Computing era, ASUSTeK plans to introduce a series of
Cloud Computing related services and products with the quality of portability,
easy to use, connection, and service in depth reinforced in order to provide the
more comprehensive products and solutions: notebook, nettop, e-books, super
personal computer, home server, storage equipment, and communication
products that allow users enjoying the convenience provided by Cloud
Computing and information flowing through the diversified equipment freely.
4. Competition
The continuing volume growth of notebook is expected; however, low-price effect
remains in effect due to severe market competition; therefore, product design is
focusing on personalization to stimulate demands. ASUSTeK goes for product
differentiation and segmentation in accordance with the demand of each consumer.
The importance of marketing strategy is more than ever in order to create profit
niche for each enterprise.
At the same time, the development of notebook is moving towards upgrading
product value by integrating it with new technology, for example, light-weighted,
thin, portable, energy and power saving, and green environment to help ASUSTeK
outperform competitors in the minds of consumers. In addition to the quality of
light-weighted, thin, and long-lasting effect, ASUS notebook is designed with
unique power management technology to increase using time and power efficiency;
also, is with LED and nature material such as bamboo blended in response to the
calling for environmental protection.
MB, VGA, and CD-ROM are computer elements industry that has a supply chain
formed with CPU, module, PCB, and Connector. ASUS has kept a profound and
excellent relationship with the aforementioned businesses currently. ASUS has setup
subsidiaries to manufacture the aforementioned components for refining product
development technology and securing stable supply of components. Therefore,
ASUS has a comprehensive deployment of vertical integration substantiated. In
terms of global distribution structure, ASUS has worked with over 300 agents and
over twenty thousand distributors closely worldwide. ASUS is the world number one
brand in Europe, Asia, and America; in other words, ASUS is a dominant brand
name in market.
(III) Research and Development
ASUS has striven in R&D since the day of incorporation to control self-developed
technology for the R&D, production, and marketing of advanced MB, Graphics Cards,
Notebook, Eee PC, Server, mobile phone and to develop 4C (computer, communication,
consumer electronics, and automobile electronics) integrated products. ASUS has ATEC