Asus 2009 Annual Report Download - page 72
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68
(1) Advantages
a. ASUSTeK demonstrates R&D capability and introduces the first notebook and
motherboard compatible with USB 3.0 ahead of competitors in the sense of
advanced technology development with business opportunity and leading position
secured.
b. Comprehensive notebook and motherboard related components industry is
constructed breaking free from the technology restriction of Japan and Korea.
ASUSTeK is able to cope with the rapid growth of motherboard and notebook
computer in the sense of production.
c. ASUSTeK dedicates itself to the tasks of environmental protection, power saving,
and earth ongoing concern. Several innovative products are launched at CES and
Cebit international exhibitions this year with the core green technology for the
appreciation of the media from all over the world. ASUSTeK has innovative green
energy applied to the R&D and production of notebook computer, Eee PC™,
EeeBox, LED backlight screen, and motherboard that shall help gain leverage in
business opportunity and market under the surge of green environmental
protection.
(2) Disadvantages
The significant fluctuation of exchange rate in both directions has affected exporting
business negatively.
(3) Responsive strategies
Monitor exchange rate closely and adjust the position of foreign exchange to the
optimal level.
Internal conditions
(1) Advantages
a. Profound finance and sufficient funds
b. Profound inventory control and healthy turnover rate
c. The R&D technologies and talents of ASUS are world class; also, the technology
of ASUS dominants the industry.
d. The strategic planning of ASUS is with profound and moderate vision; also,
market trend matches up industrial development.
e. Talents are assets of ASUS. ASUS has improved employee’ s welfare and salary
and welfare facilities constantly to keep employee’ s morale high and employee’ s
performance outstanding.
(2) Disadvantages
ASUS grows significantly in both business operation and organizational structure;
therefore, it is crucial to improve the management effectively.
Product and technological development
(1) Advantages
a. ASUS is with a strong R&D team for the development of MB, Graphics Cards,
CD-ROM, NB, server, desktop computer, Intelligent Navigation phone, wireless
broadband mobile device, and Eee series. The excellent R&D talents of ASUS are