Asus 2009 Annual Report Download - page 69
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65
life experienced blend in: Open platform products including motherboard,
drawing card, play station, LCD, and network server; system products including
notebook and Eee PC™ Eee series; and handheld products including smart
navigation phone for consumer’ s innovative design.
2. Long-term development plan
ASUS has become a 100% brand name company since 2008. For long-term
planning, the development of Digital Home and Media Center will be a new stage
for ASUS. ASUS is moving toward the integration of 4C communication,
information, consumer electronics, and automobile electronics. ASUS will stay
competing in the second-generation information war since Digital Home, Digital
Office, and Digital Person are the future.
II. Market analysis and the conditions of sales and production
(1) Market analysis
1. Sales regions
Unit: NT$ thousands
Year
Item
2008 2009
Subtotal Total Subtotal Total
Domestic operating income
Internal operating income
America / Canada
Asia Pacific
Europe
Africa
Net operating income
15,042,211
209,371,978
5,835,153
305,689
18,795,920
230,555,031
249,350,951
2,170,317
213,630,267
244,216
288,099
16,244,005
216,332,899
232,576,904
2. Market share and market demand and supply and market growth
(1) Market demand and supply of computer components
The MB of ASUS took up the largest market share worldwide in 2009 with the
strength of excellent R&D capability, scale of mass production, comprehensive
supply chain of upper-stream and down-stream components, product quality, and
competitive production cost.
ASUS USB 3.0 is made as the global standard for new generation digital data
transmission. ASUSTeK is the technology leader having the motherboard
transformed perfectly, in which, P6X58D Premium with advanced function and
design is the first motherboard with USB-IF(USB Implementers Forum) certification.
ASUSTeK has done it again pioneering market trends and technology.
ASUSTeK had sold 22 million pieces motherboards in 2009. If motherboard is the
soul of a computer, VGA drawing card and CD ROM are the body and extremes of a
computer. ASUSTeK had managed to kept competitors in distance in 2009 by the
“Lion King” strategy. ASUSTeK had led VGA and CD ROM to a new territory that
symbolized several more “Lion Kings” of the enterprise. ASUSTeK has declared to
activate the “55 Project” aiming to take up 50% market share of motherboards in