Asus 2009 Annual Report Download - page 70

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2014. ASUSTeK has introduced excellent products with high quality, high
performance, and high cost-performance value to the upper-stream, mid-stream, and
lower-stream market. ASUSTeK is determined to be dominant in global motherboard
market and construct its lion kingdom of technology.
(2) Market demand and supply of NB:
Made-in-Taiwan notebook has experienced tremendous growth in recent years.
Global Top-Ten notebook vendors have worked with Taiwanese manufacturers one
way or the other. Taiwan is now officially the largest production base for notebook
computer. The prevailing rate of notebook is growing rapidly in the world. ASUSTeK
has been in the business for twelve years and has performed wonderfully in the sense
of product quality, R&D technology, and business development. According to the
statistical data of 2009Q4 of international market survey institutes, ASUS notebook is
on the Top-Six list with 6.8 million notebook computers shipped in 2009 representing
17% growth from the year before; also, 5.4 million EeePC in 2009 representing 10%
growth from the year before. ASUSTeK had done well with both products in market.
ASUS notebook aims high in market share this year on the way to the Top-Four list
in 2010 and then the Top-Three list in 2011.
(3) Short-term development of IT industry:
On the arrival of Cloud Computing era, ASUSTeK plans to introduce a series of
Cloud Computing related services and products with a specific solution designed for
the cloud computing of mobile computation, multimedia entertainment, and
eCommerce and the quality of portability, easy to use, connection, and service in
depth reinforced in order to provide users with a boundary-free and timeless
convenient life and information at fingertip. Professionals may apply cloud
computing business tool freely to explore business opportunities, upgrade
competitiveness, and share rich and diversified multimedia entertainment with family
members.
ASUSTeK has managed to introduce pioneering convenient service in the field of
cloud computing since the introduction of Eee PC™ in 2007. ASUSTeK is a leading
brand in cloud computing terminal installation and with the most comprehensive
product solutions: notebook, nettop, e-books, super personal computer, home server,
storage equipment, video and audio player, and state-of-the-art communication
products that allow users enjoying the convenience provided by cloud computing and
information flowing through the diversified equipment freely.
3. Business goals
The company’ s strategic planning has matched up to market development trend in recent
years. ASUSTeK had generated sales revenue of NTD248.2 billion in 2009. In addition
to care for the core businesses, ASUSTeK will initiate diversified business operation
carefully too. Sales of new products have grown by several folds. ASUSTeK will
continue to serve customers with practical and stable business operation; also,
world-class technology innovation, and excellent product quality.
4. Competitiveness, advantages and disadvantages of development, and responsive
strategies
Industrial development and vision
(1) Advantages