Asus 2009 Annual Report Download - page 203

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Remark The decline of gross profit in 2009 was due to the unfavorable difference of price and
unfavorable difference of quantity exceeding favorable effect of gross profit increase.
III. Analysis of cash flow
(I) Liquidity analysis of the last two years
Year
Item
2009 2008 Financial ratio change
Current ratio 46.17％ 34.82％ 11.35％
Cash adequacy ratio 51.68％ 31.01％ 20.67％
Cash reinvestment ratio 9.01％ 4.86％ 4.15％
Analysis of financial ratio change:
Current ratio, Cash adequacy ratio, and Cash reinvestment ratio were increased in 2009 from
2008.
Root cause: Net cash inflow from operating activity was up due to the effort of the
management in controlling inventory level and reducing total amount o
f
inventory.
(II) Analysis of cash liquidity in one year
Unit: NT$100 million
Beginning cash
balance
Expected net
cash flow from
operating activity
of the year
Expected
cash outflow
of the year
Expected cash
surplus
(deficit)
＋－
Remedial measures for the
expected insufficient cash
Investing
activity
Financing
activity
164.02 178.81 100 242.83 - -
1. Analysis of cash flow change:
(1)Operating activity: Net cash inflow from operating activity for an amount o
f
NT$17.881 billion
(2)Investing activity: Net cash outflow from investing activity including long-term
investment for an amount of NT$1 billion
(3)Financing activity: Net cash outflow from financing activity including dividend
distribution for an amount of NT$9 billion
2. Remedial measures for the expected insufficient cash and liquidity analysis: N/A
IV. The impact of significant capital expenditure on finance in recent years:
Significant capital expenditure and the source of fund: N/A
V. Reinvestment in recent years:
Unit: NT$ thousands
Item
(Note 1)
Amount
(NT$1,000) Policy Gain or Loss
in 2009
Root cause of
profit or loss
Corrective
action Investment Plans
Own brand
business -
Divide business
into own brand
business and 1,071,890
Focus on brand
marketing and
business
- -