Aflac 2008 Annual Report Download - page 9

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5
It’s no mystery how Aflac makes a difference.
Total Assets
(In billions)
Aflac’s total assets reached
$79.3 billion, reflecting solid
growth in investments and
cash, and a stronger yen/
dollar exchange rate
at the end of the year.
business in 2008. I believe their success is tied
to the enhanced training we’ve developed
and implemented in recent years.
Our brand continued to evolve and broaden
in 2008 as we refined our positioning and
advertising message. While still striking a
chord with consumers with the famous Aflac
Duck, most of the commercials in 2008 also
supported our Aflac for BusinessSM campaign
designed to engage business owners and
benefits decision-makers. The commercials
convey how Aflac can help serve as a benefits
solution provider for companies of all sizes
and can help attract and retain employees as
well as complement existing insurance plans
at no direct cost to a company. I believe our
solid new payroll account growth suggests
that employers are better understanding the
benefits Aflac brings to the table. They are
seeing how Aflac products help to provide
health care options to their workers at an
affordable price.
We will continue to develop new ways to
further tap into the vast potential of the
United States as we segment the market to
more effectively meet the needs of specific
consumer groups. And we will continue
to grow and enhance our tremendous
distribution network. I remain excited about
the future of Aflac, and I am convinced
that the United States is a tremendous and
underpenetrated market for our products,
with tens of millions of consumers who
can benefit from our affordable insurance
protection.
The Aflac Difference: Strength
and Protection
In a landscape of challenges, Aflac still stands
strong, driven by the determination of the
one and only Aflac Duck and by hundreds
of thousands of dedicated sales agents and
employees. We offer innovative products
that meet consumers’ needs by helping them
cope with ever-increasing health care costs.
At the same time, we continually enhance
our distribution capabilities to deliver those
products to consumers. This approach
has created a lengthy record of success,
providing financial security and protection
to more than 40 million people throughout
more than five decades of operation.
Millions of families rely on us to help with
expenses arising from accidents, illnesses
and many other life challenges – or simply to
have the peace of mind knowing they have
the protection only Aflac can offer. Knowing
that our products help lift people up when
they need it most is something that makes all
of us at Aflac extremely proud and it propels
us to do more and achieve more. We believe
we will continue to achieve more by building
on the same strategies that have been the
pillars of our success.
Daniel P. Amos
Chairman and
Chief Executive Officer
99 00 01 02 03 04 05 06 07 08
$79.3
37.0 37.2 37.9
45.1
51.0
59.3 56.4
59.8
65.8
Japan U.S.