Metro PCS 2011 Annual Report Download - page 18

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7
• Our Densely Populated Markets. The aggregate population density in and around the metropolitan areas we
currently serve over our networks is substantially higher than the national average. We believe the high relative
population density of the major metropolitan areas our networks serve results in increased efficiencies in network
deployment, operations and product distribution.
• Our Cost Leadership Position. We believe we have one of the lowest costs to provide wireless broadband mobile
services of any of the providers of wireless broadband mobile services in the United States, which allows us to offer
our services on a flat-rate, and predominately unlimited basis at affordable prices while maintaining cash profits per
customer as a percentage of revenue per customer that we believe is among the highest in the wireless broadband
mobile services industry. We currently are the fifth largest facilities-based wireless broadband mobile services
provider in the United States based on number of customers served, and we have, and we believe we will continue
to enjoy, economies of scale as we continue to increase the number of customers we serve.
• Our Spectrum Portfolio. As of December 31, 2011, we hold licenses for wireless spectrum suitable for wireless
broadband mobile services covering a population of 142 million people in and around many of the largest
metropolitan areas in the United States.
• Our Advanced Networks. We utilize CDMA and 4G LTE technologies in our networks and our networks are
designed to provide the capacity necessary to satisfy the usage requirements of our customers. We believe CDMA
and 4G LTE technology provides us with substantially more voice and data capacity per MHz of spectrum than
other commonly deployed wireless broadband mobile technologies.
Business Strategy
We believe the following components of our business strategy provide a foundation for our continued growth:
• Target underserved customer segments in our markets. We predominantly target a mass market that we believe
has been largely underserved historically by traditional wireless broadband mobile carriers.
• Offer simple, predictable, affordable and flexible service plans. We plan to continue to focus on increasing the
value provided to our customers by offering simple, predictable, affordable and flexible service plans. In January
2010, we introduced a new family of unlimited wireless broadband mobile service plans that include all applicable
taxes and regulatory fees for a flat-rate. In January 2011, we introduced new 4G LTE wireless broadband mobile
service plans that allow customers to enjoy voice, text and web access services at fixed monthly rates, including all
applicable taxes and regulatory fees, starting as low as $40 per month.
• Remain one of the lowest cost wireless service providers in the United States. We plan to continue to focus on
controlling our costs to allow us to remain one of the lowest cost providers of wireless broadband mobile services in
the United States.
• Expand our markets. We plan to continue to focus on expanding in and around the major metropolitan areas we
currently serve, which may require us to acquire or gain access to additional spectrum suitable for wireless
broadband mobile service or enter into or expand our roaming arrangements with other wireless carriers beyond
those in which our customers currently can receive wireless broadband mobile service.
• Continue to invest in our networks. We plan to continue to make significant capital improvements to our networks
in order to offer our customers competitive and technologically-advanced services, including enhanced data
services, location based services and digital technology as they become increasingly available. We introduced the
first commercial 4G LTE service in the United States in our Las Vegas and Dallas/Fort Worth metropolitan areas in
September 2010 and subsequently have launched commercial 4G LTE service in all of our major metropolitan areas
already served with our CDMA network. We also have selectively deployed EVDO in our CDMA network in order
to expand our capacity to serve the data needs of our customers.
• Offer nationwide voice, text and web services. Beginning in January 2010, all unlimited wireless broadband
mobile service plans we offer to new customers include nationwide voice, text and web access services for a flat
rate inclusive of applicable taxes and regulatory fees. In order to provide these plans, we have entered into, and plan
to enter into or expand in the future, roaming agreements with other wireless broadband mobile service providers
that allow our customers to receive wireless broadband mobile services when they are outside the areas we currently
serve with our networks.