Hyundai 2014 Annual Report Download - page 9

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Premium was once defined by a products quality. But it is now defined in terms
of how a certain combination of great products and services can fulfill specific
customer’s needs and even improve a customer’s life. Although it is a lofty goal,
Hyundai Motor is aiming to become a brand that goes beyond even this new
definition of premium. Creating something that goes beyond performance, design,
service and price to deliver unprecedented levels of satisfaction is the goal of
Hyundai Motor’s ‘Modern Premium’. It is also about providing an automobile
experience full of art, culture and two-way communication.
REALIZING ‘MODERN PREMIUM’ VALUES
WITH AUTOMOBILES THAT DELIVER MORE
A NEW VALUE PROPOSITION FOR AUTOMOBILES
Automobiles are no longer just a means of transport; they provide a living space and a
companion for everyday life. Likewise, Hyundai Motor is committed to being much more
than just an automaker. Under the slogan of ‘Modern Premium’, we want to deliver a new
experience, with unprecedented levels of satisfaction. We will develop new models that
complement customers’ lifestyles and foster a new automobile life and culture which will
enrich the lives of our customers. Ultimately, we want to become a brand which helps our
customers fulfill their dreams under the slogan of ‘Modern Premium’.
ENGAGING CUSTOMERS BEYOND AUTOMOBILES
Hyundai Motor’s customer service is continuously evolving just as the technology and
quality of our products are. Innovation is key to our desire to become not just a car seller
but a company that engages with its customers and understands their needs. In 2013, we
began our service innovation with the launch of ‘blueme service’ which is a diagnostics
service which is designed specifically for female drivers. We have also modified some
of our shops with popular non-automobile themes such as coffee, flowers and cartoon
characters to suit local customer preferences.
In 2015, we plan to launch ‘Auto Square’ a new multi-shop customer experience in
collaboration with premium audio manufacturer, Harman Kardon, and Coffee Bean, one
of the most popular coffee shop chains. Our customers have been very receptive to our
engagement efforts. This is a part of our wider ‘Modern Premium’ branding effort.
Brilliant Brand
BRAND 16 / 17