Hyundai 2014 Annual Report Download - page 28

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PERFORMANCE OF HYUNDAI MOTORGLOBAL
BRAND VALUE HIGH VOLUME CARSGROWTH SALES
10.4billion USD 1st 9models 4.9%
2014 Global Brand Value
Hyundai Motor’s brand value reached the global Top 40 at
10.4 billion USD according to Interbrand’s ‘2014 Best 100
Global Brands’.
Number of models which sold more than
100,000 units in a single country
Thanks to growing customer loyalty and brand image
worldwide, nine Hyundai models have sold more than
100,000 units in a single country’s market worldwide.
Rate of increase in Global Brand Value over the
past 10 years
Hyundai Motor’s brand value has steadily increased over
the past 10 years since it made it into the Best 100 Global
Brands in 2005. The overall increase rate is 200%, which is
the highest within the companies included in the Best 100
Global Brands.
2014 Global Sales Record
In 2014, Hyundai Motor strengthened its market leadership
with sales of 4,963,535 units worldwide, which was a 4.9%
increase from the previous year.
HYUNDAI MOTOR COMPANY Annual Report 2014
GLOBAL PERFORMANCE OF HYUNDAI MOTOR 54 / 55