Hyundai 2014 Annual Report Download - page 15

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Design Philosophy
‘FLUIDIC SCULPTURE’ :
EVOLUTION IN AESTHETICS OF AUTOMOBILE DESIGN
Great designs can considerably increase the value of
advanced technologies by making them shine. ‘Fluidic
Sculpture’ is Hyundai Motor’s design philosophy which
aspires to create advanced designs.
‘Fluidic Sculpture’ takes its inspiration from nature and
through a unique process turns this inspiration into a
great design. The end result embodies nature’s vibrant
energy and dynamism. Breaking down the barriers
between art and automobile design, ‘Fluidic Sculpture’
has given a unique design identity to Hyundai Motor.
Hyundai Motor introduced ‘Fluidic Sculpture’ to the
world in 2009, with the launch of Sonata which received
overwhelmingly positive reviews for its unique and
stunning look. Hyundai Motor subsequently announced
‘Fluidic Sculpture 2.0’ and has been applying it to its new
models since 2013.
Thanks to great design, the owners of Hyundai Motor
models can enjoy great satisfaction and a sense of
pride, whilst inspiring others to become a part of
Hyundai Motor’s exciting design revolution.
A DESIGN INSPIRED
BY NATURE,
ART AND PEOPLE
DESIGN PHILOSOPHY 28 / 29
HYUNDAI MOTOR COMPANY Annual Report 2014
Hyundai Motor
Design Process