Hyundai 2014 Annual Report Download - page 19

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1
2
3
st phase
nd phase
rd phase
Launch of Blue Drive brand and
first line of green models
Expansion of HEV model lineup and
mass production of world’s first FCEV
Evolution
to next-generation
green models
2009.7. ~ 2013.11.
2013.12. ~ 2015
2016 ~
BLUE DRIVE DEVELOPMENT HISTORY
1991
Sonata EV
1995
FGV (Future Green Vehicle)-1, the first hybrid concept car
2000
Santa Fe EV / 1st generation Santa Fe FCEV
2001
Santa Fe EV demonstration project in partnership with Hawaiian government
2004
Click HEV / HEV Demonstration program (2004~2008)
2nd generation Tucson FCEV / North America FCEV demonstration program led
by the US Department of Energy (2004~2009)
2005
Hyundai Environmental Technology R&D Center, Automobile Recycling Center
Verna HEV / European ELV collection network
2006
Established Hyundai Motor Global Standard on four Heavy Metals
2009
Low carbon green technology strategy ‘Blue Drive’
Avante (Elantra) LPi HEV / FCEV demonstration project in Korea (2009~2011)
2010
BlueOn EV
BlueOn demonstration program in partnership with Ministry of Environment
3rd generation Tucson (ix35) Fuel Cell
2011
Sonata Hybrid
2012
The Yeosu Expo support - 9 BlueOn EVs / 15 Tucson (ix35) Fuel Cells
5 fuel cell electric buses / CNG hybrid electric bus ‘Blue City’
Tucson (ix35) Fuel Cell to complete the cross-Europe demonstration drive
2013
Began production of Tucson (ix35) Fuel Cell, the 1st mass production FCEV
Grandeur (Azera) hybrid launched
2014 Launched 2nd generation Sonata Hybrid
Hyundai Fuel Cell Electric Engine of Tucson (ix35) Fuel Cell as
‘Ward’s 10 Best Engines’
2015
Unveiled Sonata Plug-in Hybrid
When discussing tomorrow’s automobiles, Hyundai Motor always
starts with two key words, ‘smart’ and ‘environmentally friendly’.
We then think about ways we can infuse the Hyundai Motor spirit
of ‘Modern Premium’ into these new key words and develop
concept cars. Built with Hyundai Motor’s latest technology, our
concept cars are introduced at motor shows all around the world.
Hyundai Motor has introduced a number of concept cars including
the HCD series developed at the California Design and Technical
Center, the HND series developed at the Namyang Technology
Research Center and the HED-1 developed by Hyundai Motor
Europe Technical Center. The most recently announced concept
car by Hyundai Motor was the HCD-15 Santa Cruz, a crossover
concept pickup which brings the best of a SUV and a pickup truck
together in one package. After lengthy preparations, Santa Cruz is
Hyundai Motor’s bold entrance into the pickup truck market.
The Hyundai Motor Group plans to establish a full lineup of
green models ranging from compact cars to SUVs by 2020.
The green automobile market is expected to expand from
2 million units in 2014 to 6.4 million units by 2020. Hyundai
Motor is investing in green car technologies in order to
become a leader in this emerging market.
Blue Drive
History
GREEN CAR
PROJECTS
CONCEPT CARS : A GLIMPSE INTO THE FUTURE
THE CARS OF THE FUTURE ARE CLOSER THAN
YOU THINK
2010
HED-7 : i-flow (Europe)
2013
HND-9 : Venace (Namyang) HCD-14 : Genesis (US)
2014
HED-9 : Intrado (Europe)
2011
HCD-12 : Curb (US) HND-6 : Blue Square (Namyang)
HED-8 : i-oniq (Europe)
2012
HND-7 :
Hexa Space (Namyang)
2015
HCD-15 : Santa Cruz (US)
HYUNDAI MOTOR COMPANY Annual Report 2014
’09 Avante (Elantra) HEV
’10 BlueOn EV
’11 Sonata HEV
’13 Grandeur (Azera) HEV
’13 Tucson (ix35) Fuel Cell
’15 Sonata PHEV
’16 ~
Next-generation green cars