Hyundai 2014 Annual Report Download - page 17

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GREEN CARS ARE PREMIUM CARS
It does not matter how fast, aesthetically pleasing, durable or smart a car is, if it
is not built with the environment in mind. Simply put, cars do not have a place in
society if they are not green. Sustainable cars are the future and the paradigm
requires car makers to place the environment at the forefront of their thinking.
Today, going green is not a choice but an imperative and Hyundai Motor is
working to set a new benchmark with the firm belief that green cars are premium.
Hyundai Motor’s ‘Blue Drive’ strategy will guide us to develop green automobiles
beating today’s standards and becoming the cars of our green future.
CREATING A GREENER WORLD WITH ‘BLUE DRIVE’
‘Blue Drive’ is the name for Hyundai Motor’s low carbon green technology
strategy, designed to reduce CO2 emissions. It is also a brand name for vehicles
equipped with fuel-saving technologies. Hyundai Motor chose ‘Blue Drive’ as
its strategy as a statement to its commitment to protect the environment and
contribute to the sustainability of all forms of life on Earth including humanity.
‘Blue Drive’ encompasses Hyundai Motor’s will to protect the Earth by preserving
blue skies, clean water and a green environment. Hyundai Motor will continue its
efforts towards the betterment of the environment and greening of the world.
Blue
Drive
BLUE DRIVE 32 / 33
Blue Drive
is
the name of Hyundai Motor’s
low carbon green technology strategy
designed to reduce CO2 emissions.
The strategy focuses on improving fuel
efficiency and driving the expansion of the
green vehicle market.
CREATING CARS THAT PROTECT THE
PLANET IS THE GOAL BEHIND BLUE DRIVE
HYUNDAI MOTOR COMPANY Annual Report 2014