Hyundai 2014 Annual Report Download - page 33

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Striving for perfection
Hyundai Motor has been upholding its management
principle to never compromise on quality, whilst
strengthening transparency and business ethics to
further improve quality. For example, Hyundai Motor
has established cutting-edge infrastructure for testing
not just real parts but parts that only exist on blueprint,
identifying potential problems even before they have
materialized. These advanced tools are helping to
deliver exceptionally well built cars which deliver greater
satisfaction to customers.
One automobile : with over 30,000 parts.
Hyundai Motor introduced a five-star rating system
for quality assessment of suppliers in order to motivate
them to produce the highest quality parts. Many tests
are conducted throughout the assembly process in order
to achieve the best possible product quality. Hyundai
Motor’s commitment to quality knows no bounds.
Values of
Hyundai Motor
Quality
Proactive quality management and creative effort
‘Proactive’ and ‘Creative’ are two keywords which define the essence of
Hyundai Motors quality management practices. Rather than just following the
same strategy as other global automakers, we analyze changing trends and
proactively implement creative solutions which coincide with Hyundai Motors
management practices. All global companies invest in quality management.
However, not all succeed in achieving their goals. Often, companies suffer
when they blindly follow the successful strategy of others, sometimes driving
them to a serious decline in business. Recognizing this, Hyundai is determined
to walk its own path under the slogan of ‘the Hyundai Motor way is the
quality way’. Hyundai Motor is determined to continue innovating new ways
to further improve quality, until and after Hyundai Motor becomes the brand
of choice.
Best quality verified
Hyundai Motor is reaping the fruits of quality management with concrete
achievements. Hyundai Motor was placed first in 2004 JD Power’s Initial
Quality Study in the US within the non-luxury brand category.
Hyundai Motor was also placed first in 2006 and 2009 as well, and second in
the Vehicle Dependability Study in China. Our flagship sedan model, Genesis,
as well as the new Sonata and new i10 also received great reviews.
The Czech Society for Quality (CSQ) awarded Hyundai Motor’s assembly plants
in Nosovice, in the Moravian-Silesian Region, the highest mark of
Excellence.
THE SECRET BEHIND
HYUNDAI MOTOR’S
QUALITY MANAGEMENT IS
RELENTLESS EFFORT TO
ACHIEVE THE BEST QUALITY
1st (94 pts.)
5th (106 pts.)
9th (107 pts.)
Non-luxury brand (JD Power)
1
2014
Initial Quality Study Ranking
HYUNDAI MOTOR COMPANY Annual Report 2014
Hyundai Motor
Global Production Sites
VALUES OF HYUNDAI MOTOR 64 / 65
2014
2013
2012
High product quality is essential to winning customer’s trust and ensuring
the longevity of a brand. A brand can withstand the competition when it
leads the competition in terms of quality.
This is why Hyundai Motor is continually emphasizing quality management
under the slogan ‘The Hyundai way is the quality way’.
Hyundai Motor’s quality management aims for excellence throughout
the complete lifecycle of its products with an emphasis on customer
engagement, in order to become the most beloved brand in the world.