Hyundai 2014 Annual Report Download - page 16

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REALIZING ‘MODERN PREMIUM’ WITH GREAT DESIGN AND
ATTRACTIVE TECHNOLOGY
Hyundai Motor’s design philosophy goes beyond aesthetics by eliminating the
unnecessary and incorporating all of the necessary elements into a great design.
Although Hyundai Motor is known for its striking exterior designs, every aspect of
the design is carefully thought through, especially the interior design, to ensure great
ergonomics which leads to exceptional comfort for drivers and passengers alike.
Clustering and placing buttons in the most convenient locations, fine-tuning the design
to a tenth of an inch and using materials that convey a sense of refinement when
touched are all parts of Hyundai Motor’s design practice based on Human Machine
Interface (HMI) principles. Following the HMI principles, Hyundai Motor is creating
interior designs that are simple, intuitive and ergonomic which leads to higher levels of
emotional satisfaction.
CREATING DESIGNS EMBODYING THE DNA OF ‘MODERN PREMIUM’
Hyundai Motor’s designers working in Korea, the US, Germany, China, Japan and
India, each bring their own unique perspective, a key source of inspiration and
competitiveness. Needless to say, designer’s imagination is the earth from which
innovative new designs blossoms. Aiming to stimulate the creativity of its designers,
Hyundai Motor recently launched ‘My Baby’ projects for both Korea-based and
overseas based designers.
The main design team at Namyang Technology Research Center is also collaborating
with overseas design studios in Europe, the US and Japan, in order to strengthen their
competitiveness.
Hyundai Motor will continue to support various projects to create innovative new
designs which are engaging and satisfying for our customers.
ImagineHMI
DESIGN PHILOSOPHY 30 / 31
HYUNDAI MOTOR COMPANY Annual Report 2014