Hyundai 2014 Annual Report Download - page 21

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SHARING THE EXCITEMENT OF WRC
WITH CUSTOMERS
EXPERIENCE THE EXCITEMENT AND VIRTUAL REALITY OF WRC WITH ‘HYUNDAI VR+’
Hyundai VR+ is a free application that presents you with a virtual experience of
co-driving the hyundai i20 WRC car. It offers the option to enjoy a 360 degree
panoramic view as co-driver to Dani Sordo.
Hyundai VR+ is available at the Apple Appstore and Google Play and is supported
on smart phones including iPhone 5 or higher and Android 4.1 or higher.
REACHING OUT TO CUSTOMERS THROUGH WRC
Hyundai Motor has launched a number of marketing campaigns and outreach
activities for its customers and WRC fans. For example, Hyundai Motor established
a hospitality facility at the rally sites. It is a combination of a rally car maintenance
center and a rest area for rally fans, Hyundai Motor dealers, reporters and invited
customers. We have also launched a new official Hyundai Motor WRC website which
updates fans in five languages. Other recently released WRC related activities include
the launch of over 20 pieces of merchandise, a display of replica WRC cars, Q&A
with WRC racers and rally car experience sessions, offering new experiences to rally
fans. In January 2015, Hyundai Motor launched a WRC virtual reality experience app,
which provides a virtual experience of co-driving the Hyundai i20 WRC car, using
a smart phone. The app is expected to enhance the high performance image of
Hyundai Motor models. Starting with the Monte-Carlo Rally 2015, Hyundai Motor has
launched new marketing initiatives to reach out to its fans.
In addition to the launching of new merchandise and various on-line promotional
events, the initiatives include ‘Commons Booth’ which offers a co-driving
experience and hosts a display of replica WRC cars.
Results : Hyundai World Rally Team
ㆍ2015RallySweden(2nd)
Manufacturer’s standing : 1st
Driver’s standing : 2nd
ㆍ 2014 Rally Deutschland (9th)
Manufacturer’s standing : 1st
Driver’s standing : 1st
ㆍ 2014 Rally Poland (7th)
Driver’s standing : 3rd
ㆍ 2014 Rally Mexico (3rd)
Driver’s standing : 3rd
ㆍ 2014 Rally Sweden (2nd)
Completed race
ㆍ 2014 Rally Monte-Carlo (1st)
Race at WRC
WRC 40 / 41
HYUNDAI MOTOR COMPANY Annual Report 2014
HYUNDAI VR+
Sample Video