Hyundai 2014 Annual Report Download - page 37

Safe Move to establish culture of traffic safety
Hyundai Motor produced an educational animation on traffic
safety for children around the world called ‘Traffic safety
stories with Poli’, which is currently being aired and receiving
high ratings on TV in Korea, China, Russia, Israel and Taiwan. In
addition, Hyundai Motor is offering opportunities for children
to learn about traffic safety through various programs such as
the ‘Traffic Safety Class on Go’, ‘Children’s Traffic Safety Quiz
Contest’ and ‘Children Safety First Exprience Fair’.
The ‘Traffic Safety Class on Go’ visited 1,050 kindergartens and
30,000 children in Korea offering traffic safety classes and also
renovated Korea’s first children’s traffic park in Nowon-gu into
‘Robocar Poli Traffic Park for Kids’. Hyundai Motor provides
safety and environment related educational materials through
its homepage for kids ‘Kids Hyundai’ at ‘kids.hyundai.com’ and
blogs. Hyundai Motor also organizes the ‘Children Safety First
Experience Fair’ and ‘Children’s Traffic Safety Quiz Contest’
in cooperation with the Ministry of Public Safety and Security
(MPSS) and Citizens’ Coalition for Safety (CCS) in order to
educate children about safety from early on. These events are
part of a bigger task to change the attitude towards safety in
Korea and thereby improving safety on and off the roads.
‘Looking for Three-leaf Clovers’ is another program run by
Hyundai Motor that offers one-to-one mentoring by college
students to children who have suffered a loss as a result of a
traffic accident, as a means of support and encouragement to
help them pursue their dreams.
Easy Move for the convenience of people with special needs
Since 2005, Hyundai Motor has continued to support social
service vehicles through its social enterprise campaign called
‘Moving the World Together’. This campaign has enabled those
living in rural or other difficult-to-reach areas to be able to
travel to their destination much more easily. The ‘Moving
the World Together’ project offers substantial aid to many
social enterprises. Hyundai Motor is putting in a lot of effort
in order to expand its social enterprise projects and to train
professionals in the area. So far it has been successful in
supporting 305 social services centers with a total of 4 billion
KRW, and is planning on further expanding its help and
support in the social services area.
Green Move to restore nature
Hyundai Motor started its second ‘Hyundai Green Zone’
project in China to help reverse desertification. The first
project, which started in 2008, has earned a respectable
reputation as a foreign company in China after its success in
transforming 50 million ㎡ of the inner Mongolia’s Kunshantag
Desert into a green land. As a result of this project, Hyundai
Motor has been selected as ‘The Most Responsible Company
in China’ for four consecutive years since 2011. The second
project will be in the northern part of China, in the Zhenglan
Qi district, covering 40 million ㎡ of land, and will run for five
years starting in 2018. To reduce the number of roadkills and
thereby the number of resultant traffic accidents, Hyundai
Motor supported the establishment of Korea’s first roadkill
prevention association.
Hyundai Motor is also contributing to
other environmental protection programs such as the restoration
and preservation of the Taewha River, which is the habitation of
the tailed silk butterfly.
Happy Move making changes in the world through
volunteering
Happy Move encompasses various social service programs of
Hyundai Motor including visits to welfare houses, one-company-
one-village rural care, and volunteer activities during festivals
and the end-of-the year season. ‘H-Volunteer Designer’ program
was created so that employees of Hyundai Motor can participate
in the volunteer activity of their choice with the support of the
company. As a result, more than 130 volunteer programs were run
in 2014, including Korean language and culture classes for foreign
workers in Korea, vase-making classes with local children’s
centers, and photo-taking services for the elderly in rural areas.
‘H-Family Volunteer’ is a one day family volunteer service, helping
the less privileged in local communities. In 2014, traditional Korean
food and handicraft classes for children with a foreign parent
and a world famous building miniature theme-park tour for the
less privileged elderly were held as part of the volunteer program.
‘H-Family Workcamp’ is a volunteer service program involving
college students of various nationalities and families of Hyundai
Motor, where they work on enhancing the environment of local
communities by renovating the facilities of local children’s centers,
planting trees and crops, and enhancing the living environment of
the less privileged. Another program, ‘Happy Move Global Youth
Corps’ which started in 2008 is actively engaged in community
services in China, India and Cambodia, and is continuing to expand
its work having dispatched more than 7,000 volunteers to
20 countries over the last seven years.
Dream Center to foster technology talent in developing
countries
Hyundai Motor is involved in building and supporting ‘Hyundai-
KOICA Dream Center’ as part of a government-private sector
project to reduce inequalities in learning opportunities and
to create sustainable jobs in developing countries. The first
Dream Center was opened in Ghana, Africa in 2013 as a 3-year
technical training center for auto mechanics, and the second
Dream Center was opened in Indonesia in 2014. The third
Dream Center is currently under construction in Phnom Penh,
Cambodia and will be completed in early 2015. Hyundai-KOICA
Dream Center was recognized as a Creating Shared Value (CSV)
Model that creates value for both society and the company
through Hyundai Motor’s core technology, and was awarded
the first ‘Porter Prized for Excellence in CSV’ last year.
1 Hyundai Motor
Robocar Poli Traffic
Park for Kids
2 H-Volunteer Designer
3 Happy Move
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4 Hope on wheels
5 Hyundai-KOICA
Dream Center
6 Children’s Traffic
Safety Quiz Contest
7 Hyundai Green Zone Grand Starex
Easy Move Edition
HYUNDAI MOTOR COMPANY Annual Report 2014
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