Hyundai 2014 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2014 Hyundai annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 86

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86

A DEALERSHIP FOCUSED ON
CUSTOMERS AND NOT THE CARS
Just as automobiles have evolved
into a living space from a means
of transport, our dealerships are
turning into a new type of space,
creating a new paradigm.
They must evolve from a sales space
to a cultural space where customers
can enjoy something more than
just an opportunity to get a good deal.
Understanding the need for this
major shift, Hyundai Motor is
creating new spaces such as
the Hyundai Motorstudio and
transforming our dealerships.
The new dealerships and Hyundai
Motorstudio are designed to be
spaces where the focus is on the
customer who is visiting, and not on
the automobiles.
CREATING A NEW TYPE OF SPACE
WITH AUTOMOBILES
Creating a new type of ‘Modern
Premium’ space is an important
part of Hyundai Motor’s strategy
to
establish its ‘Modern Premium’ brand.
This will involve the transformation
of existing spaces which were
designed for displaying and selling
automobiles into spaces which can
provide a fresh experience full of
art and culture, and engage with
customers in a new way.
We recently opened a flagship
dealership in Sao Paulo designed
using our new ideas and are
actively upgrading our facilities and
introducing new services throughout
our over 6,000 dealerships
worldwide. We also opened Hyundai
Motorstudio, which is our flagship
demonstration of ‘Modern Premium’
and the first automobile brand
experience center in Korea.
A BRAND NEW EXPERIENCE :
HYUNDAI MOTORSTUDIO
Hyundai Motorstudio is Hyundai
Motor’s first brand space designed
to demonstrate its ‘Modern Premium’
values. Created to be a space for
customers, great effort was made to
ensure everything about the studio
from the exterior design, the items
on display, the management and the
infrastructure were all designed with
the customer in mind.
As a result, visitors can have a
complete brand experience with
engagement opportunities, art
exhibitions, entertainment features.
In short, it provides a new type
of rich cultural experience never
before available at traditional
automobile dealerships or exhibition
centers. Hyundai Motor opened
its first Hyundai Motorstudio in
Seoul and recently opened another
one in Moscow, making the brand
experience available to more people.
Brilliant Space
PRESENTING A PLACE FOR
A ‘MODERN PREMIUM’ EXPERIENCE
Hyundai Motorstudio is a new brand space created to provide experiences
which will help visitors understand ‘Modern Premium’ values.
HYUNDAI MOTOR COMPANY Annual Report 2014
BRAND 18 / 19
Hyundai Motorstudio Seoul
Hyundai Motorstudio Moscow