Hyundai 2014 Annual Report Download - page 18

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BLUE DRIVE 34 / 35
BLUE DRIVE :
REALIZING THE
DREAM OF ZERO
CO2 EMISSIONS
0
WORLD’S FIRST MASS PRODUCTION BYPRODUCT : PURE H2OZERO CO2 EMISSIONS
MAKING HISTORY WITH GREEN VEHICLES
Hyundai Motor has been making an active contribution within the green vehicle
market for some time, often leading innovation in both Korea and the world. For
example, Hyundai Motor announced its first hybrid electric concept in 1995 and is
currently selling a number of different HEVs. Likewise, Hyundai Motor has developed
its first EV, Sonata EV in 1991 and launched Korea’s first highway-capable BlueOn
EV in 2010. In January 2015, Hyundai Motor unveiled the Sonata Plug-in Hybrid
Electric Vehicle, the first Korean PHEV, at the Detroit Motor Show, demonstrating
its prowess in green automobile technologies. The PHEV market has been growing
quickly along with EVs and Hyundai Motor is expecting PHEV models to serve as a
significant source of Hyundai Motor’s future business growth.
Plug-in Hybrid Electric Vehicle
SONATA
WORKING TOWARD GREENER CARS
Cars that do not require any fossil fuel to operate and emit zero CO
2
are the
ultimate goal of Hyundai Motor’s ‘Blue Drive’ strategy. More specifically, the
‘Blue Drive’ strategy aims to improve the functionality of automobiles such
as performance, safety and convenience while reducing pollution and fuel
consumption. Hyundai Motor has introduced a number of green technologies and
developed green cars with the guidance of the ‘Blue Drive’ strategy.
As of 2015, Hyundai Motor’s green models include a Hybrid Electric Vehicle (HEV),
a Plug-in Hybrid Electric Vehicle (PHEV) which can be charged using grid
electricity, a zero emissions battery Electric Vehicle (EV) and a Fuel Cell Electric
Vehicle (FCEV) which is regarded as the ultimate green car.
LEADING FCEV : THE ULTIMATE GREEN VEHICLE
Fuel Cell Electric Vehicles, which run on electricity generated from a chemical reaction
between hydrogen and oxygen, are regarded by many as the ultimate green vehicle.
Hyundai Motor successfully began mass production of the Tucson (ix35) Fuel Cell in
2013, establishing it as the ‘First Mover’ in the FCEV market.
In 2014, Ward’s Auto listed the fuel cell of the Tucson (ix35) Fuel Cell as one of
‘2015 Ward’s 10 Best Engines’, making Hyundai Motor the first FCEV to be included in
the list and putting it under the spotlight. Hyundai Motor will continue to play a positive
role in expanding the FCEV market to provide the ultimate green vehicle experience to
a greater number of people.
SONATA PLUG-IN HYBRID ELECTRIC VEHICLE :
THE FIRST PHEV DEVELOPED IN KOREA
PHEVs are similar to HEVs but have a larger
battery and can be charged using mains
electricity. PHEVs can operate as EVs using
electricity stored in the battery for limited
distances and operate as HEVs when the
battery charge level becomes low.
HYUNDAI MOTOR COMPANY Annual Report 2014
HYUNDAI MOTOR’S FCEV DEVELOPMENT STATUS AND IMPACT
FCEV
100kW class fuel cell
stack