Hyundai 2014 Annual Report Download - page 36

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MOVING THE WORLD TOGETHER FOR PEOPLE
AND ENVIRONMENT
Hyundai Motor has chosen to work on CSR activities which focus on traffic safety, transport service
improvement and environmental protection. As a leading automobile manufacturer, it is focusing
especially on activities which promote traffic safety in Korea. As a global corporate citizen, we are
focusing on educational support in developing countries for our overseas CSR activities.
Traffic Safety Class on
the Go
In 2014, Hyundai Motor held
traffic safety education
sessions, as a part of its
‘Safe Move’ CSR activity.
Hyundai Motor gave free
traffic safety lessons to
over 30,000 children, at 1,050
kindergartens and daycare
centers in South Korea.
Hyundai Green Zone :
Turning desert into
grassland
The ‘Hyundai Green
Zone’ is Hyundai Motor’s
environmental restoration
project in China. During the
first phase of the project,
volunteers successfully
converted 50 million square
meters of newly formed desert
in Chakanor, Neimenggu into
grassland. This transformation
has helped to reduce yellow
sand from the region, which
affects the entire Northeast
Asian region, including Korea.
Hyundai Motor launched a
five year project to convert
40 million ㎡ of desert in
the Zhenglan Qi region into
grassland by 2018.
Kids Hyundai campaign
No. of participants
The Kids Hyundai campaign
aims to promote traffic
safety among young children.
The campaign activities
include the distribution
of angel wing-shaped
‘boarding/unloading’
stickers for kindergarten
buses, a children’s safety
experience center exhibition,
a traffic safety quiz
competition and a drawing
competition. Over 1.25 million
children have participated
in the campaign activities
so far.
Robocar Poli traffic
safety animation to hit
300 million view marks
Robocar Poli, a children
’
s
animation developed in
collaboration between
Hyundai Motor and Roi
Visual, to promote traffic
safety to children, hit 300
million views in 2014.
300 million views90 million ㎡ 1.25 million kids1,050 sessions
Corporate
Social
Responsibility
Social contribution symbol and slogan
As a slogan that summarizes the Hyundai Motor’s entire social contribution philosophy,
‘Moving the World Together’ expresses the Hyundai Motor’s desire to make changes for the
better, by working together with its neighbors. ‘Moving’ represents the desire for continuous
change and development, ‘World’ represents the hopes and dreams of the world, and ‘Together’
represents the harmonious partnership with society.
HYUNDAI MOTOR COMPANY Annual Report 2014
COMMITMENT OF HYUNDAI MOTOR 70 / 71