Hyundai 2014 Annual Report Download - page 22

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THE GLOBAL
AUTOMOTIVE MARKET
IS JUST AS COMPETITIVE
AS WRC, THEREFORE
HYUNDAI MOTOR IS
ENSURING ITS
COMPETITIVENESS WITH
THE ‘N’ PERFORMANCE
SUB-BRAND.
*i20 WRC CAR
First unveiled at the Paris Motor Show in 2012,
the i20 has since evolved into a true rally car for
the Hyundai World Rally Team. The Hyundai i20
WRC car is designed especially for the intense
competition of a rally with a 300hp 1,600cc engine,
a racing 6-speed sequential transmission, 4-wheel
drivetrain, racing suspension and much more. In
2015, three members of the Hyundai Motor Group,
Hyundai Mobis, Hyundai Steel and Hyundai Wia,
became sponsors of the Hyundai World Rally
Team, raising expectations even higher. The logos
of the sponsor companies were added to the i20
WRC rally cars with the main sponsor Hyundai
Mobis’ logo on the front hood. Hyundai Steel’s
logo was placed on the bottom of the A pillar and
the Hyundai Wia logo was placed on the rear.
BUILDING COMPETITIVE
TECHNOLOGY WITH THE
‘N’ BRAND
The WRC is an event which provides
opportunities to both demonstrate and
advance automobile technologies, and
this is exactly why Hyundai Motor has
been actively participating in the WRC.
Hyundai Motor firmly believes in
the importance of developing high
performance models to enhance
Hyundai Motor’s brand value and is
committed to making the necessary
investments to foster its new ‘N’
performance sub-brand. The ‘N’
brand will create new possibilities for
Hyundai Motor and add new value to
Hyundai Motor’s ‘N’ brand.
THE ‘N’ BRAND ; CREATED WITH
HIGH PERFORMANCE TECHNOLOGY
OF WRC CARS
Hyundai Motor is planning to shortly
launch high performance ‘N’ brand
models built using the technologies
and experiences gained through its
participation in WRC.
The ‘N’ stands for Hyundai Motor’s
Namyang Technology Research Center
and signifies Namyang Technology
Research Center’s commitment to
motor sports and the development of
high performance models.
In 2014, Hyundai World Rally Team was
placed 1st at the Rally Deutschland.
The i20 WRC car was decorated with
the ‘N’ initial, beginning the first
chapter of the ‘N’ brand’s story.
N
Brand
High
Performance
HYUNDAI MOTOR COMPANY Annual Report 2014
N BRAND 42 / 43