Hyundai 2014 Annual Report Download - page 20

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WRC : TESTING TECHNOLOGIES TO THE EXTREME
The World Rally Championship (WRC) is regarded as one of the two most important
automobile racing events in the world. It also serves as a place where automakers
can show off their technological prowess. WRC event consists of races, each over
1,500km long held 13 times a year. The courses include some of the most extreme,
over icy roads and rough tracks in high altitude regions. It takes great technological
capacity and strong performance to win the race.
In 2014, Hyundai Motor re-entered the WRC with rally cars built on its i20 platform
and has since been placed 3rd or higher in the four races up to the WRC Sweden
rally in 2015. Strong performance at the WRC demonstrated Hyundai Motor’s
technological capacity and enhanced its brand reputation.
With Hyundai Mobis, Hyundai Steel and Hyundai Wia as new sponsors, Hyundai
Motor plans to continue its participation in the WRC with the goal of not just winning
the championship but of becoming the best brand known in the automotive industry.
WRC 38 / 39
WRC
Hyundai Motorsport WRC
TOWARDS THE CHAMPION OF THE FUTURE
CREATING NEW POSSIBILITIES FOR
HYUNDAI MOTOR WITH WRC
HYUNDAI MOTOR COMPANY Annual Report 2014