Hyundai 2014 Annual Report Download - page 29

Brazil 179
Turkey 203
Russia 237
Czech 307
US 399
India 611
China 1,143
South Korea 1,876
1,876
2014
Production per country : South Korea
unit : 1,000 units
Hyundai Motor has expanded its business into the US and China, the two largest
automobile markets in the world, as well as Europe, home of some of the strongest
automakers in the world. It has succeeded in providing a unique customer
experience, achieving the highest brand value and customer satisfaction.
Hyundai Motor will not only continue to strengthen its production base in major
markets worldwide but will invest in R&D, production and sales in order to develop
highly tailored products to further increase sales and brand value.
Strengthened brand reputation proves greater value
Hyundai Motor is striving to deliver more value than just
a high product quality. Hyundai Motor has established
its vision of becoming a ‘lifetime partner that goes
beyond automobiles’ and is now concentrating its effort
on creating automobiles which have value more than
just as a means of transport.
Hyundai Motor’s effort has paid off handsomely.
Hyundai Motor’s brand value reached the Global Top 40
at 10.4 billion USD according to Interbrand’s ‘Best 100
Global Brands’. Hyundai Motor has made it onto the list
for 10 consecutive years, steadily increasing its brand
value. Hyundai Motor’s brand value has increased by 20%
annually since its new ‘Modern Premium’ brand identity
was announced.
Excellence in quality leads to record sales of
4.96 million units
In 2014, Hyundai Motor recorded annual sales of 4,963,535
units exceeding its annual sales target. In addition, Hyundai
Motor strengthened its market presence as a leading
automaker in terms of important indicators such as quality,
product competitiveness and brand value.
For example,
Hyundai Motor was placed first in JD Power’s IQS in the
US and second in a VDS in China. Our flagship sedan
model, Genesis, as well as the new Sonata and new i10
also received great reviews.
In 2015, Hyundai Motor is
aiming to hit the sales mark of 5.05 million units and
strengthen its foundation for sustainable growth.
We are planning to make bold R&D investments to
maintain our industry leading product quality. In light
of large-scale recalls from some of our competitors,
Hyundai
Motor will place an even stronger emphasis
on quality verification at the product design stage and
efforts for quality improvement will be coordinated
with the labor union, in order to set a new benchmark in
automobile quality.
Providing a unique customer experience at the point
of customer contact
Hyundai Motor has been optimizing the global sales
network and implementing measures to improve
customer satisfaction, which has led to some great
results including achieving the best customer
satisfaction in China and Brazil. Tailored customer
service protocols were developed to provide a unique
customer experience.
Dealership are also going through major facelifts
following the ‘Global Dealer Design Standard’.
Hyundai Motor has also opened flagship dealerships in major
cities around the world and other places where visitors can
experience Hyundai Motor’s ‘Modern Premium’ brand.
Investments were made to improve customer service
skills amongst customer facing staff. Efforts will
continue to find ways to improve our customer’s
experience, to ensure that we achieve the highest
customer satisfaction and sustained growth.
Ever expanding global sales network
Hyundai Motor has established manufacturing plants in
key markets and invested heavily in R&D, production and
sales divisions to develop highly tailored products for
each market.
We also greatly expanded our sales networks with 6,200
dealers in over 200 countries in order to deliver our
competitive products.
Hyundai Motor will continue to develop highly refined
products and supply them through our highly efficient
sales networks in order to make our cars accessible to
local customers everywhere.
We will also continue to invest to improve the customer
experience at point of sales and customer service and
paving the way for higher volume sales. By making
these efforts, we will work towards our ultimate goal to
achieve sustained growth as a cherished brand.
2011 406
2012 441
2013 473
2014 496
2015 505
496
2014
Global Sales
unit : 10,000 units
(target)
HYUNDAI MOTOR COMPANY Annual Report 2014
GLOBAL PERFORMANCE OF HYUNDAI MOTOR 56 / 57
Santa Fe 243
Sonata 472
Tucson (ix35) 540
Accent 710
Avante (Elantra) 928
2,893
2014
Global sales : top 5 models
unit : 1,000 units