HSBC 2004 Annual Report Download - page 17

15
5,225
4,744
1,805
5,419
415
0
1,000
2,000
3,000
4,000
5,000
6,000
banknotes services are also provided by specialist
units.
Corporate and Institutional Banking: This
includes:
• direct lending, including structured finance for
complex investment facilities;
• leasing finance with an emphasis on ‘large
ticket’ transactions; and
• deposit-taking.
Global Investment Banking: This comprises:
• capital raising, both publicly and privately,
including debt and equity capital, structured
finance and syndicated finance;
• corporate finance and advisory services for
mergers and acquisitions, asset disposals, stock
exchange listings, privatisations and capital
restructurings;
• project and export finance services providing
non-recourse finance to exporters, importers and
financial institutions, and working closely with
all major export credit agencies; and
• financing and risk advisory services.
Group Investment Businesses: These comprise
asset management products and services for
institutional investors, intermediaries and individual
investors and their advisers.
Private Banking
HSBC is one of the world’ s leading international
private banking groups with total client funds under
management of US$178 billion at 31 December
2004. 2004 was the first year in which the name
‘HSBC Private Bank’ was used for worldwide
marketing of its principal private banking business.
Drawing on the strength of the HSBC Group
and utilising the best products from the marketplace,
Private Banking works with its clients to offer both
traditional and innovative ways to manage and
preserve wealth whilst optimising returns. Products
and services offered include:
Investment services: These comprise both
advisory and discretionary investment services. A
wide range of investment vehicles is covered,
including bonds, equities, derivatives, structured
products, mutual funds and hedge funds. Supported
by six major advisory centres in Hong Kong,
Singapore, Geneva, New York, Paris and London,
Private Banking seeks to select the most suitable
investments for clients’ needs and investment
strategies.
Global wealth solutions: These comprise
inheritance planning, trustee and other fiduciary
services designed to protect existing wealth and
create tailored structures to preserve wealth for
future generations. Areas of expertise include trusts,
foundations, charitable trusts, private investment
companies, insurance vehicles and offshore
structures.
Specialist advisory services: Private Banking
offers expertise in several specialist areas of wealth
management including tax advisory, family office
advisory, charities and foundations, media, diamonds
and jewellery, and real estate. Specialist advisers are
available to deliver products and services that are
tailored to meet the full range of high net worth
clients’ individual financial needs.
General banking services: These are the
ancillary services necessary for the management of
clients’ finances. They include treasury and foreign
exchange, offshore and onshore deposits, tailor-made
loans and internet banking. The skills and products
available in HSBC’s other customer groups, such as
corporate banking, investment banking and
insurance, are also offered to Private Banking
clients.
Private Banking services are also provided by
HSBC Guyerzeller and HSBC Trinkaus &
Burkhardt.
Geographical Regions
Profit before tax split by geographical region
(reported basis)
Year ended 31 December 2004
US$ million
Europe Hong Kong
Rest of Asia-Pacific North America
South America