Experian 2009 Annual Report Download - page 25

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23Experian Annual Report 2009
Introduction
2 – 7
Business review
UK and Ireland
Governance
44 – 72
Financial statements
73 – 148
23
Birmingham City Council is the largest local authority in Europe,
serving over one million residents. The council has recently embarked
upon a highly ambitious business transformation programme that
is set to revolutionise the way services are delivered to the people of
Birmingham. It is expected to save the city a total of £1billion over ten
years through more cost-effective ways of working.
Driving this transformation project is a rich understanding of
Birmingham’s customers, supported by Experian. The city’s
population has been segmented into 12 distinct customer groups,
each with its own shared characteristics and public service needs.
This unique segmentation system will enable the council to target
resources with much greater precision, ensuring that individual
communities increasingly receive the type of service they require. It
is also helping “join up” services to meet the diverse demands and
preferences of Birmingham’s population.
Paul Tilsley, Deputy Leader of Birmingham City Council: “Our
business transformation project has to be driven by a deep insight into
Birmingham people’s needs and preferences - we are delighted that
Experian is helping us to develop this insight.”
PROVIDING THE INSIGHT
TO DRIVE EUROPE’S LARGEST
LOCAL AUTHORITY BUSINESS
TRANSFORMATION PROJECT