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98 Experian Annual Report 2009
4. Segmental information (continued)
(b) Total segment assets
2009 2008
US$m US$m
Credit Services 3,059 3,759
Decision Analytics 398 494
Marketing Services 1,047 1,323
Interactive 1,099 1,082
Central Activities 307 611
Total 5,910 7,269
Segment assets for Central Activities represents corporate head ofce balances including retirement benet assets,
derivative assets and all Group properties as they are not allocated by business segment.
(c) Capital expenditure
2009 2008
US$m US$m
Continuing operations
Credit Services 194 215
Decision Analytics 14 23
Marketing Services 58 58
Interactive 16 21
Central Activities 23 4
Total continuing operations 305 321
Discontinued operations 10 23
Total 315 344
As indicated in note 2, the segmental information for the year ended 31 March 2008 has been restated to reect the
reclassication of the Group’s transaction processing activities in France as a discontinued operation.
Notes to the Group nancial statements continued
Financial statements