DIRECTV 2004 Annual Report Download - page 8

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We’re moving forward with vigor and a heavy research and development
effort as we confront an increasingly competitive landscape where the
cable industry fi ghts to retain its falling market share and telephone
companies strive to enter the video marketplace. We’re diligently
monitoring this ever-changing marketplace so that we can quickly
capitalize on the latest technology and wireless options to constantly
improve the DIRECTV® service.
As we navigate through this evolving marketplace, our strong
management team will strive to successfully execute our strategy and
our Board of Directors will provide valuable guidance. We’re still at the
beginning stages of building an exceptional digital television business,
and our accomplishments during these early years indicate the way
DIRECTV hopes to ultimately change the media landscape.
In the decades since television fi rst debuted, the advent of direct
broadcast satellite and the multichannel universe have fundamentally
changed the way people access entertainment and information.
The future we envision presents a great challenge to touch the
lives of our customers in a way that no other pay television service
can rival.
Rupert Murdoch Chase Carey
Chairman of the Board President and CEO
The DIRECTV Group, Inc. The DIRECTV Group, Inc.