DIRECTV 2004 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2004 DIRECTV annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 137

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137

network promotions. And over time, we’ll continue to add new services
and features to meet customers’ needs.
Later this year, we’ll launch a new interactive DIRECTV® DVR. With greatly
increased capacity, this DVR will offer a video-on-demand service with
features including one-touch recording, playlists, auto record and onscreen
caller ID, to name just a few.
As a result of an important contract extension signed last year, our
popular NFL SUNDAY TICKET™ package is exclusive for DIRECTV
customers through 2010. The NFL SUNDAY TICKET™ is an important
part of DIRECTV’s leadership in television and we expect to further build
on this leadership by introducing enhanced features such as interactive
statistics, game tracking, fantasy football and a Red Zone channel that will
display all the games where a team is about to score on one screen.
We also have plans for a massive expansion of high-defi nition programming.
Beginning this year, we will launch two satellites that will deliver HD
local channels to over half of the U.S. television households. In the 2007
timeframe, we will launch another two satellites that will provide us with
the capacity to deliver HD service to every home in America.
Perhaps the most exciting development will be the year-end launch of
the DIRECTV Home Media Center to provide whole-house connectivity
with all multimedia systems, along with mobility for devices outside the
home. Content in a variety of forms — digitally recorded video, photos
and music — will be accessible from every networked TV in the house.
Through a broadband connection, the DIRECTV Home Media Center
will support personal computer connectivity, scheduling of DVR
recordings from the Internet, photos from wireless phones,
video-on-demand and many other features.
Transcending this great technology and content is our brand and its
association with television leadership. Our strategy is designed to build
on our brand equity, inspiring brand loyalty among our customers. We
strive to build lifelong relationships with our customers as we make
superior customer service a hallmark of DIRECTV.
With the successful execution of our strategy, we expect strong subscriber
growth to continue and position us to ultimately become a 20-million
subscriber business. Our approach to growth will be disciplined, with
a sharp focus on managing costs and cashfl ow.