DIRECTV 2004 Annual Report Download - page 2
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DIRECTV Active™ —
launched in the fi rst
quarter of 2005 —
will provide viewers
with yet another way
to customize their
television viewing
experience by offering
such services as
personalized weather,
entertainment news,
fi nancial statistics,
shopping and games.
In 1994, DIRECTV was
the fi rst company to
deliver television from
high-powered satellites
and has established
itself as a leader in the
pay television industry
with over 14 million
subscribers. DIRECTV
intends to extend this
leadership position by
introducing compelling
new programming,
products and services.
DIRECTV began rolling
out its enhanced
services in early 2005
by launching three
Mix Channels that
allow customers to
view up to six live
channels of a single
genre on one screen.
DIRECTV has won
6 Emmy® Awards
for Programming
and Technical
Achievement.