Burger King 2013 Annual Report Download - page 14

Table of Contents
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As of December 31, 2013, we had approximately 2,420 employees in our Company restaurants, restaurant support centers and field operations. Our
franchisees are independent business owners so their employees are not our employees and therefore are not included in our employee count.
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The Company makes available free of charge on or through the Investor Relations section of its internet website at www.bk.com, all materials that we file
electronically with the Securities and Exchange Commission (“SEC”), including this report on Form 10-K, quarterly reports on Form 10-Q, current reports on
Form 8-K and amendments to those reports as soon as reasonably practicable after electronically filing or furnishing such material with the SEC. This
information is also available at www.sec.gov, an internet site maintained by the SEC that contains reports, proxy and information statements, and other
information regarding issuers that file electronically with the SEC. The material may also be read and copied by visiting the Public Reference Room of the SEC
at 100 F Street, NE, Washington, DC 20549. Information on the operation of the public reference room may be obtained by calling the SEC at 1-800-SEC-
0330. The references to our website address and the SEC’s website address do not constitute incorporation by reference of the information contained in these
websites and should not be considered part of this document.
A copy of our Corporate Governance Guidelines, Code of Business Conduct and Ethics, Code of Ethics for Executive Officers, Code of Conduct for
Directors and the charters of the Audit Committee, Compensation Committee and Executive Committee of the Board of Directors are posted on the Investor
Relations section of our website, www.bk.com.
Our principal executive offices are located at 5505 Blue Lagoon Drive, Miami, Florida 33126 (305-378-3000).
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Certain statements made in this report that reflect management’s expectations regarding future events and economic performance are forward-
looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements include statements regarding our belief
and expectations regarding our ability to drive sales and traffic in the U.S and Canada through execution of our four pillars strategy of marketing
communications, menu, operations and image; our belief and expectations regarding the strength of our menu and our ability to optimize our menu by
focusing on core products while delivering compelling value to drive sales and traffic and rolling out fewer, more impactful products; our belief and
expectations regarding the ability of our field structure to improve our restaurant operations in the U.S. and Canada, including speed of service and
restaurant cleanliness; our belief and expectations that our re-imaged restaurants will generate significant sales uplifts and high return on capital for
our franchisees; our belief and expectations that our fully-franchised business model will accelerate international expansion, help drive new restaurant
remodels, maximize capital efficiency and enhance our profitability and cash flow; our belief and expectations that our international growth strategy of
utilizing strategic joint ventures and master franchise and development agreements will permit us to capitalize on emerging markets and rising middle
class consumer spending; our belief and expectations regarding new market entries in 2014 and beyond; our belief and expectations regarding
significant international growth opportunities; our ability to manage fluctuations in foreign currency exchange and interest rates; our estimates
regarding our liquidity, capital expenditures and sources of both, and our ability to fund future operations and obligations; our estimates regarding
the fulfillment of certain volume purchase commitments; our expectations regarding the impact of accounting pronouncements; our intention to renew
hedging contracts; and our expectations regarding unrecognized tax benefits. These forward-looking statements are only predictions based on our
current expectations and projections about future events. Important factors could cause our actual results, level of activity, performance or
achievements to differ materially from those expressed or implied by these forward-looking statements, including, but not limited to, the risks and
uncertainties discussed below.
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The restaurant industry is intensely competitive and we compete in the United States and internationally with many well-established food service
companies on the basis of product choice, quality, affordability, service and location. Our competitors include a variety of independent local operators, in
addition to well-capitalized regional, national and international restaurant chains and franchises. In the FFHR industry our principal competitors are
McDonald’s and Wendy’s as well as regional hamburger restaurant
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Source: Burger King Worldwide, Inc., 10-K, February 21, 2014 Powered by Morningstar® Document Research℠
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