BMW 2005 Annual Report Download - page 38
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37
other motorsport projects will be keenly pursued.
BMW will continue to participate in the WorldTouring
Car Championship (WTCC). Formula BMW will
also continue, with four series taking place in Asia,
Germany, Great Britain and North America.The
first-ever Formula BMW World Final took place in
Bahrain in December 2005.
Premium – including premium service
The BMW Group works steadfastly to develop its
service activities with a view to ensuring that the
premium performance promise for the BMW, MINI
and Rolls-Royce brands is also satisfied after initial
purchase. The areas focused on include quality
of technical service, customer care and individual
mobility and service products.
Dealerships in particular are supported by a
range of measures and through investment in the
areas of customer care and advice. The focus of
attention is on creating further training opportunities
for employees, with the emphasis on technical ex-
pertise and competent after-sales services for cus-
tomers. The related training programme was based
on a series of seminars and individualised online-
training provided locally.
In addition to the central training academy in
Unterschleißheim in the Munich region, the BMW
Group has seven further regional training sites in
Germany. It also has supra-regional training centres
in Dubai, Moscow, Malaysia and (since February
2005) in Peking. In total, the BMW Group currently
maintains 53 training centres.
In 2005, in its first full year of operations, more
than 500 training courses were held at the training
academy in Unterschleißheim alone. Some 25,000
participants from around 80 countries participated
in these courses.
The BMW Group will continue to expand its
training centres up to 2010, with a particular emphasis
on non-technical training aspects (e.g. brand-training,
service processes, logistics, business management).
Dynamics Centre opened
The new Dynamics Centre in Dingolfing was official-
ly opened on 15 June 2005. It is part of the central
parts distribution system and began operations in
January 2005.The Dynamics Centre directly supplies
BMW and MINI brand original parts, accessories,
merchandising and lifestyle products to all of BMW
Group’s 35 own sales companies, numerous
im-
porters and more than300 regional dealerships. Some
250,000 different articles are held and despatched
from an area covering 56 hectares. The Dynamics
Centre has a workforce of approximately 650 em-
ployees. Capital expenditure at the site amounted to
approximately euro145 million.