BMW 2005 Annual Report Download - page 153
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6
Preface
2005, not only the BMW X3 but also the BMW 1Series and 6 Series
were, for the first time, available throughout the entire year.They
also contributed positively to the development of the BMW brand
in 2005 and thus confirmed that we have focused on the right seg-
ments for the expansion of our product range.
The MINI brand has recorded steady growth in sales volume since
its launch five years ago – a success story which is as unique in the
industry as the MINI itself.
Rolls-Royce Motor Cars also developed successfully in 2005: with
796 Rolls-Royce Phantom sold, we remain the undisputed market
leader in the top luxury segment. The expansion of the model range,
already announced, will help us to continue to develop this leading
position.
As you know, we have resolutely expanded our product range in recent
years and thus cover all the premium segments of the international
automobile markets which are currently relevant for us. Strong
demand, particularly for the new model series, shows that this is
the right course. For we want to continue to grow in future and, by
expanding our range, we are opening up new market opportunities.
The BMW Group focuses with all its brands exclusively on the premium
segments of the international automobile markets – with a con-
sistency of purpose which is no doubt unique in the industry. From
development, through production to marketing: we always con-
centrate on our strengths and thus on the implementation of the
premium claim which we convey with each of our vehicles. We do
not make compromises. And we do not enter fields in which we
cannot do better than others.This consistency of purpose enabled
the BMW Group to achieve success in recent years. And it will also