BMW 2005 Annual Report Download - page 155
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Please find page 155 of the 2005 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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8
A distinctive course, such as the BMW Group pursues, demands a great deal of
strength, determination and continuity. However, those who follow such a course
without compromise remain free to determine the direction and pace of their future
growth.This applies, in particular, to the automobile industry with its long-term
product cycles, sophisticated process and production structures and unique brands,
which are the result of consistent brand management. Here, short-term action could
mean losing everything in the long run. In contrast, those who resolutely adhere to
their course can achieve objectives way beyond the reach of others.