BMW 2005 Annual Report Download - page 150

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Contents
3
Knowing strengths, developing power – driving performance.
Which course leads to success?
Understanding brands – and bringing them to life.
Opening up markets that are beginning to develop.
Working on drive concepts for the future.
Striving for advances – learning from nature.
Managing complexity and remaining flexible.
Understanding demographic change as an opportunity –
and benefiting from it.
Combining success and responsibility.
8
10
12
14
16
18
20
22
24
26
28
Formula 1
Start.
32
36
46
48
Technology and innovation
New products
BMW brand
MINI brand
Rolls-Royce brand
4Preface by the Chairman of the Board of Management
Details of the official fuel consumption and CO2emission values of the vehicle models
mentioned in the following pages are shown in the summary on pages 51 and 52.