BMW 2005 Annual Report Download - page 154
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7
lead the Company to success in the years to come. We set the
decisive course for it last year.
Whether considering expansion into new, highly promising markets
or growth in existing markets, with the products already available or
with new models that appeal to new customers: each step by the
BMW Group – whether in relation to markets or products – is taken
in full awareness of its own distinctive strengths and always in pursuit
of a long-term course.
It is this long-term orientation that makes our Company strong and
robust. Of course general economic conditions also influence our
business and do not just affect our competitors. However, with a
high degree of flexibility within the Company – just think of our large
number of work time models, for example – we can react relatively
quickly to changes in conditions. That is how we avoid abrupt and
thus expensive corrective manoeuvres and, at the same time, offer
our employees a high degree of job security.
Since we coped so successfully with the special challenges of the
year 2005, I am all the more confident that the BMW Group is well
prepared for the coming years. We know our strengths. We do what
we can do best. And we want our success to continue. Could a
company wish for better conditions? In this respect, I am convinced
that we shall continue the BMW Group’s success story in 2006.
Helmut Panke
Chairman of the Board of Management