Avon 2013 Annual Report Download - page 5

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Expanding our Brand and Channel
to Reach New Customers
We have tremendous opportunity to bring new consumers into the Avon family, which will
bene t our Representatives. One way we can achieve this is through strategic alliances. We are
also excited about the potential of e-commerce, where we can introduce new consumers to
Avon brands while also providing an improved earnings opportunity for our Representatives.
Avon is headed into 2014 as a stronger organization, with fewer distractions and a commitment
to deliver. Each time I visit an Avon market to meet our Associates and Representatives, I see
rsthand their energy and commitment to delivering on our Vision. I also see the great work
that our Representatives and Associates are doing on causes that are important to women
everywhere – breast cancer and domestic violence. This philanthropic work generates
tremendous good will toward the Avon brand.
Our Representatives and their customers are at the heart of our business. We have solid plans
in place to make Avon a better, simpler, and more stable business. And we remain committed
to returning Avon to pro table and sustainable growth.
Thank you,
Sheri McCoy
Chief Executive Offi cer
March 2014