Allstate 2012 Annual Report Download - page 3

Allstate is one of the great “main street”
financial institutions in the United
States, serving 16 million households.
We have maintained this position for
more than 80 years by proactively
addressing and driving change. In 2011,
we continued this legacy by acquiring
the capabilities to further execute
our strategy while delivering strong
underlying financial performance in the
face of another year of unprecedented
catastrophe losses.
Strategic Expansion
Allstate’s strategy is to provide differentiated products
to distinct customer segments. Allstate Agencies
provide excellent service and a broad array of products
to customers who want local advice and differentiated
products. The acquisition of Esurance and Answer
Financial in 2011 further expanded our capabilities to
meet the needs of customers who prefer to handle
their own insurance needs. The acquisition makes
Allstate the only personal lines company that has
unique offerings for all customer segments.
We also continued to reinvent protection and
retirement for the consumer with innovative products.
We launched Drive Wise® which is a telematics
offering that gives customers discounts based on their
actual driving behaviors. Good HandsSM Roadside,
the first pay-as-you-use roadside service, captured
400,000 members. The four-state test of the new
Claim Satisfaction GuaranteeSM for auto insurance was
successful and led to a national launch early in 2012.
We also made progress broadening our relationships
with customers by increasing life insurance policies
sold through Allstate Agencies in 2011 by 33 percent
from the prior year.
THOMAS J. WILSON
Chairman, President and
Chief Executive Officer