Allstate 2011 Annual Report Download - page 6

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Reinvent to differentiate
When you put your customers first, you see the world from
their perspective. At Allstate, that means we challenge
convention and develop deep customer insight to deliver
innovative products and services.
Every day, 70,000 Allstaters are focused on finding
innovative ways to meet the needs of our 16 million
households. Large or small, we expect these initiatives to
raise consumer expectations of our industry and to drive
marketplace differentiation for Allstate.
For instance, Good HandsSM Roadside Assistance revolutionizes
emergency services as the first free-to-join, no-annual-fee,
pay-per-use service tailored to the 35 million American
households that don’t have roadside support.
GoodForLifeSM is an affordable and easy-to-understand
product that combines life insurance with critical illness and
severe accident benefits, including paying money back to
the policyholder at age 65.
In addition, Allstate continues to test innovative insurance
concepts, such as Drive WiseSM, a voluntary program that
rewards safe, low-mileage drivers with discounts of up to
30%. Rates don’t go up based on driving behavior
— but
participants in this pilot program can check their driving
performance online and tend to drive more safely as a result.
Our Purpose
We are the Good Hands‰: We help
people realize their hopes and
dreams through products and
services designed to protect them
from life’s uncertainties and to
prepare them for the future.
Strategic Vision
To reinvent protection and
retirement for the consumer.
Our Values
• Honesty, caring and integrity
• Inclusive diversity
• Engagement
• Accountability
• Superior performance
Corporate Goal
We will grow the value of our
company for our customers, our
associates, our shareholders, our
communities and society.
Our Principles
• Put the customer at the center of all of our
work and provide the products and ser-
vices they need in ways they want them.
• Take an enterprise view of our people
and processes and work as a single team
to advance Allstate rather than our indi-
vidual interests.
• Provide superior returns to shareholders
by growing and leveraging risk and return
trade-offs.
• Focus relentlessly on those few things
that will provide the greatest impact.
• Execute well-considered decisions with
precision and speed.
• Hire carefully, develop and inspire aggres-
sively, manage respectfully, empower,
reward and celebrate appropriately.
• Be a learning organization.
Our Operating Priorities
• Consumer focus
• Operational excellence
• Enterprise risk and return
• Capital management
Our Foundation for Success
Our Shared Vision provides the “why, how and what” behind
everything we do at Allstate. It leverages our strengths while
providing the roadmap for our continued success. When
we achieve this vision, we will truly put the customer at the
center of everything we do. We will become an even more
valuable company to our customers, associates, investors,
our communities and society… a company with strong
earnings potential and financial performance that sets the
benchmark for our industry.