Wells Fargo 2013 Annual Report Download - page 18

“WellsFargo helps us so we can
focus on our customers.”
Running a retail business requires perseverance—
andsupport you can count on. WellsFargo has provided
that support for Urban Outfitters, Inc., for 25years.
Urban Outfitters,Inc., which operates the brands
Anthropologie, Free People, Urban Outfitters, Terrain,
and BHLDN, is a specialty retailer headquartered in
Philadelphia that requires a variety of financial products
and services. WellsFargo Relationship Manager Stephen
Dorosh said, “We support Urban Outfitters across their
brands, at their stores and corporate oces, and around
the globe. We provide a range of products and services,
including treasury management, acommercial card
program, depository accounts, arevolving line of credit,
and more.”
WellsFargo also provides international banking services
in London and Canada while the Hong Kong oce does
letter of credit processing. “Urban Outfitters has a unique
and laid-back culture,” Dorosh said. “Wego where the
company goes, and we take the time to get to know their
business andtheirneeds.”
One example is the commercial card program with
the CEOMobile® service. WellsFargo previewed the
service with the company, and now Urban Outfitters’
Anna DeMarco, card services administrator, uses the
CEOMobile service to take care of critical transactions
that can’t always wait until she’s back at her desk.
“WellsFargo helps us so we can focus on our customers,”
she said.
That kind of business support lets the company focus
where it needs to: on its people, its brand, and its customers.
“We have always appreciated WellsFargo’s approach to
the relationship. Our success is based upon our ability to
understand our customers and connect with them on an
emotional level while delivering compelling and distinct
products,” said Frank Conforti, chief financial ocer
forUrban Outfitters.
Joshua Benson, Urban Outtters store associate | Philadelphia, Pennsylvania
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