Singapore Airlines 2002 Annual Report Download - page 23

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SIA Annual Report 01/02 23
SIA also worked closely with various
national tourist organizations to promote
travel to their respective countries.
In January 2002, SIA jointly launched
the 100-day ‘Great Aussie Strike It Lucky
Promotion’ with the Australian Tourist
Commission, to promote Australia as a
premier tourist destination throughout Asia,
Europe and Africa.
The campaign was one of a number of
initiatives aimed at encouraging the public
to travel again.
SIA continued to promote tourism to
destinations throughout the region through
media familiarization visits to regional
destinations, including Indonesia and the
Philippines. SIA also played a leading role
in a pan-Asian media campaign
spearheaded by the Association of Asia
Pacific Airlines (AAPA) to revive air travel through
confidence-building advertising and PR
SIA played a leading role in
positioning Singapore as a world
class sporting and cultural event
city during the year in review.
activities. The three-month campaign began
in January 2002 and involved television
and print advertising in six languages across
10 Asian countries.