Singapore Airlines 2002 Annual Report Download - page 12

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Significant Events
APRIL 2001
·Singapore Airlines (SIA) teams up with
The Art Center College of Design, based
in Pasadena, California, and Singapore’s
Nanyang Technological University (NTU),
to develop product innovations.
·SIA and the Singapore Turf Club announce
SIA’s sponsorship of the $1 million
Singapore KrisFlyer Sprint, the second
major horse race sponsored by SIA.
The Airline already sponsors the $3 million
Singapore Airlines International Cup.
·SIA launches the world’s first global
inflight e-mail system and a new-
generation entertainment system. The
e-mail system, which uses a satellite-
based communications network, is
available to customers in all three classes.
MAY 2001
·SIA launches the new
www.singaporeair.com website that
SIA customers can access anytime,
anywhere, using a range of devices. The
$100 million e-commerce development
will be implemented over a period of
three years.
·SIA becomes the first airline to launch
global flight alerts via the short message
service (SMS). The service, which informs
customers of changes to flight departure
and arrival times, is a key element of SIA
Mobile Services, a suite of facilities that
provides more ways of obtaining information
on the Airline and its services.
JULY 2001
·SIA’s Cargo Division is corporatized as
Singapore Airlines Cargo Pte Ltd, a
wholly-owned subsidiary and a designated
all-cargo airline of Singapore.
·Dr Michael Fam steps down as Chairman
following the Annual General Meeting
on 14 July 2001, after serving for nearly
29 years on the Board.
·The Board of SIA appoints Mr Koh Boon
Hwee as non-executive Chairman
following his re-election as a director
by shareholders at the Annual General
Meeting. Mr Koh had joined the Board
on 14 March 2001.
·SIA launches its Flight Status and Flight
Alert services on Japan’s most popular
interactive mobile platform, i-mode,
allowing subscribers to access flight
information in Japanese from their mobile
phones.
·SIA opens a $1.5 million one-stop
service centre at Singapore’s Paragon
Shopping Centre for its Priority Passenger
Service (PPS) Club members.
·SIA announces plans to invest over
$6 million in advanced scheduling
technology and sophisticated forecasting
techniques. This new Network Management
System will allow SIA to optimize the use
of its global network of flights to meet
traffic demands.
AUGUST 2001
·SIA’s inaugural B777-200ER flight departs
for a new destination, Chicago. The
B777-200ER has a seating capacity of
30 in Raffles Class and 255 in Economy
Class. Chicago becomes SIA’s fifth
North American destination.
·SIA unveils the new US$100 million
SpaceBed, the biggest business class
bed in the Sky. The SpaceBed will be
installed progressively on B747-400
and B777-200ER (extended range)
aircraft.
·SIA revises its aircraft depreciation policy.
The new depreciation period for passenger
aircraft is 15 years to 10 per cent
residual value. Previously, passenger
aircraft, spares and spare engines were
depreciated over 10 years to 20 per cent
residual value.
SEPTEMBER 2001
·SIA announces that it has decided not
to proceed with its bid for Air India.
·Ansett is placed under voluntary
administration.
·Following the events of September 11
in the United States, SIA announces
that it will suspend its services to Pakistan
from 28 September 2001.
10 SIA Annual Report 01/02