Singapore Airlines 2002 Annual Report Download - page 15

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Services Onboard
In April 2001, SIA launched a satellite-based
global inflight email service. This had to be
withdrawn subsequently as a consequence
of the vendor’s decision to review its
business plans after September 11, but the
Airline remains committed to providing inflight
connectivity to customers.
SIA upgraded its inflight entertainment system
with the introduction of the new Matsushita
Avionics’ MAS 3000 system on its B777-
200ER aircraft, which joined the fleet from
July 2001. New features include audio and
video on demand (AVOD) in all classes, and
multi-player games, including chess and
mahjong, allowing customers to play against
each other no matter where they are seated.
In addition, First and Raffles Class customers
can enjoy DVD-quality movies.
In August 2001, SIA unveiled the new Raffles
Class SpaceBed – the biggest business
class seat in the world. With a sleeping surface
of up to six inches longer and up to eight
inches wider than other business class sleeper
seats, the SpaceBed offers more privacy
options, more storage space, and a larger
video screen. Special cushion technology
that conforms more effectively to body
contours is another unique feature.
Smart Systems
KrisMax II is a new revenue management
system which will help overcome the
complexities of matching seat capacity with
customer demand, a challange faced by
many airlines. At present, customers are
sometimes denied a seat because the
number of seats allocated to different market
segments is not always well-matched to
demand. KrisMax II will help prevent such
situations where customers in one market
are waitlisted while seats allocated to other
markets remain unsold. The system will be
fully implemented by the end of 2003.
SIA Mobile Services are available on a range
of platforms, including WAP phones and
wireless-enabled personal digital assistants
(PDAs).
In March 2002, SIA introduced the Internet
check-in facility, which allows customers
to check in online for flights to selected
destinations. It also allows passengers in all
classes to select their own seats.
The new www.singaporeair.com global
website was launched in May 2001. By the
end of the financial year, 38 country-specific
websites had also been redeveloped
with full functionality supported in five
languages – English, Japanese, French,
Korean and simplified Chinese.
In the future, these sites will allow passengers
to book multi-leg itineraries and flights with
partner airlines, as well as related services
such as hotels, car and tour packages.
They will lay the foundation for the development
of direct relationships with customers.
14 SIA Annual Report 01/02