Singapore Airlines 2002 Annual Report Download - page 17

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16 SIA Annual Report 01/02
On the Ground
The largest Silver Kris Lounge outside
Singapore was opened at the new Incheon
International Airport in Seoul in May 2001.
The $3.4 million lounge has a floor area of
1,700 square metres and includes a buffet,
business area, slumberettes and showers.
The larger capacity was planned to
accommodate eligible Star Alliance
customers as well.
SIA also completed the construction of a
new Silver Kris Lounge in London, and the
lounges in Osaka and Hong Kong were
renovated. Plans are under way to construct
new lounges in Taipei and Manila.
KrisFlyer
SIA’s frequent flyer programme, KrisFlyer,
won two prestigious awards in September
2001: the TIME Inc. Asia Readers’ Travel
Choice Awards for Most Popular Airline
Frequent Flyer Programme, following a survey
of readers in 12 Asian countries; and the
Best Frequent Flyer Programme from
Business Traveller (Hong Kong).
KrisFlyer continued to expand its partner
network through the year. In December
2001, one of the world’s leading hotel chains,
Six Continents, which operates more than
3,000 hotels including Inter-Continental,
Crowne Plaza, Holiday Inn and Forum hotels
and resorts, joined KrisFlyer. From the airline
industry, Asiana Airlines, which flies to 53
destinations, also joined KrisFlyer.
In February 2002, Tradewinds became the
first travel agency to join KrisFlyer, and in turn,
KrisFlyer became the first frequent flyer
programme to have a travel agent as a partner.
As at 31 March 2002, KrisFlyer had
established business relationships with 39
partners, including 18 airlines, 13 hotel
chains and other service providers, such
as rental car, telecommunications and credit
card companies. The programme had 1.26
million members.